Marketing specialists consider Instagram to be one of the most important and effective social platforms for the dissemination of products and services, Well, with this social network it is possible to captivate customers with creative tools and unique formats of photos, videos and texts, while creating deeper relationships between businesses and users through interactions and information sharing. Below are the most relevant statistics about business and sales on Instagram.
Why do businesses love Instagram?
There are several points in favor of this social network regarding the benefits it offers to companies, including entrepreneurs and small businesses, for reach more people and increase your sales.
- +1 billion accounts Instagram followers from around the world active every month
- 90% of the accounts follow a company on Instagram
- +500 million accounts use Instagram Stories every day
- 60% of the people They claim to discover new products on Instagram
- +200 million users Instagram users visit at least one business profile every day
- One third of the most viewed stories are published by companies
- 80% magnification of the amount of time spent watching videos on Instagram
- 50% of companies who use Instagram around the world create at least one story every month
- 15 million profiles of company have been registered
- 75% from expert buyers They come back to Instagram every month
- 85% of time is dedicated to exploring the latest developments in products and services
- 52% for fashion lovers They identify themselves as loyal customers
- 42% of users have a loyalty card from one of the retail stores
- 81% from users Instagram users consider themselves food shoppers and are twice as likely to purchase from their smartphones
- 4.9 times a week Top Instagram Brands Post
- 45% of users believe that their video consumption on Instagram will increase in the future
- 2.4 times more likely that users are more inspired by Instagram videos than by television content
- 41% from users They claim that Instagram photos and videos influence the moment of buying a drink
- 60% from leading brands Instagram users use the same filter on every post
- 40% from buyers They say they can make more informed purchasing decisions when it comes to holiday shopping thanks to their mobile devices.
- 46% believes that Instagram has a lot of influence on your shopping during the festive period
If you hope to reach more people, Instagram is a excellent option based on statistics to promote your products or services. If you have any questions or concerns about how to make your business stand out on this social network, contact us and receive the best advice!
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