Google has optimized your web search engine to toast more accurate and useful results, And such is the case of the zero position, with which it is intended improve the recognition of the intent of each user query.
What is Google position zero?
The Google position zero It is a featured snippet or feature snippet that appears at the top of the results of each search. In other words, this featured result represents a quick response to simple user questions. In this way, Google is responsible for extracting short blocks of information of a web page when considering them most relevant or valuable than others.
According to the Google Search Console Help Center, featured snippets are: «[…] special search results that are displayed in boxes and are formatted in reverse; that is, they show the descriptive snippet first.»
What elements are shown in Google position zero?
Generally, the featured snippets may appear in cases of comparisons, questions, definitions, lists and tables, and include the following elements:
- Summary or extract from a web page
- SEO Page Title
- Page link
- Images
How can you rank your website as a featured snippet?
For this question, Google has the following answer: «No, you can't. When you make a query, Google's systems determine whether a page can be useful to answer it and, if so, they display it as a featured snippet.»
In other words, only the Google search engine can determine which results will be displayed as featured snippets. However, to achieve the Google position zero It is recommended to take these aspects into account: answer specific questions, create high-quality content, follow SEO best practices, and structure your content —the latter is achieved, for example, with representative titles and information blocks.
If you want to learn more about SEO organic positioning strategies and online business, Remember to check out our blog posts – you'll love them!
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