The advertising on Instagram lived in a bubble of unprecedented success over the last few years. This was the social network par excellence for the millennial generation, and they were soon joined by a young generation Z, torn between Meta's big bet and its most recent competitor, Tik Tok. Virtually every marketing strategy that moved through the social network was aimed at this audience, which is very given to consuming online, and, furthermore, it was brutally well-received.
However, according to the digital advertising expert, Pablo Esteve van Vrijberghe de ConinghInstagram promotions are losing value these days. Why is this happening? We spoke with a specialist to get all the details.
Expert Pablo Esteve van Vrijberghe of Coningh states that advertising on Instagram It no longer has the value it boasted just a few years ago, even though many companies still rely on the social network to develop their marketing strategies. We interviewed this expert on the subject to learn about the emerging changes in the digital sector.
According to the eminent expert, Meta has experienced a decline in its growth at the end of the last fiscal year. a 73%This currently involves Instagram and Facebook, two of the most important social networks in the virtual landscape so far.
Instagram has an influence much bigger than Facebook In terms of advertising, it's a more open social network and has a greater number of digital natives among its users. However, the loss is also reflected in the network.
Instagram has had and still has a very large community that is carried away by advertising on this network, by its trends and by the social (or consumer) ecosystem that is created within it.
In fact, this social network still has a larger number of users than TikTok, so it is able to reach more users. However, TikTok is experiencing a growth level much higher in recent years, so everything points to a comeback for this network. Advertising can be interesting in both media, but always keeping in mind the type of target we want to reach.
Users already know all the advertising tricks on social networks, and while it is true that the recommendations of Influencers or the most original publications were really effective On Instagram, for years, now the perception is different.
The user is more aware that it is an advertising maneuver, so the descent will be quite widespread.
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