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We will determine the advantages and disadvantages of radio by studying its characteristics, identifying its strengths and weaknesses compared to other forms of communication.
We will determine the advantages and disadvantages of radio by studying its characteristics, identifying its strengths and weaknesses compared to other forms of communication.
It is important to know that a radio is a device through which a user can receive a different transmitter on different channels, so it is designed to receive information (in this case in audio mode) and not to transmit it.
In short, it could be said that it works like a television, but without a screen that displays images, since it focuses solely and exclusively on sound.
Radio is a means of telecommunication In which audio signals are received and sent using radio waves. These signals could be classified as the message, and the radio waves as the channel through which they travel.
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In addition, this type of communication has a variant that adapts to the digital age, called 'podcast'. Podcasts are radio programs recorded and uploaded to Internet so they can be played whenever the user wants. This way of making radio has been the natural evolution of this communicative discipline.
However, the radio still has listeners and functions as a means of communication, it has lost market share, but it is still used for its versatility and easy access.
Regarding the strengths of radio as a means of communication, we would highlight the following:
In short, it can be said that radio is an option that is primarily concerned with its simplicity and easy access. This makes it a highly democratized means of communication, since access to it is not required to have a large purchasing power.
On the other hand, as far as the radio's weak points are concerned, the following stand out:
Therefore, although radio has certain strengths, these same characteristics are what make it disadvantaged compared to other forms of communication, such as television or the Internet.
Below, different forms of communication will be compared in the following table:
As you can see, the only medium that possesses all these characteristics is television. However, the internet is now the channel through which the most information and influence are transmitted. Evidence of this is the rise of streaming services and platforms, digital newspapers, and the aforementioned podcasts.
These media outlets, although they don't have their own channel, are hosted on the most widely used channel in recent decades: the Internet. Therefore, the Internet is displacing traditional media, and their adaptation to the digital environment is already a well-established transformation.
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Jonathan Llamas, June 7, 2022
Advantages and disadvantages of radio. Economipedia.com
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