Tasks of a community manager
We know that the work of a community manager goes beyond answering comments and messages on social networks. If you are about to start a career path specializing in this field or are considering hiring this service for your business or company, it is important that you know what the initial tasks are that a community manager performs per day, week or month and we will gladly explain them to you:
Content curation: Search, filter and publish brand-related content.
Online community management: Responding to comments, messages and opinions from followers on social networks.
Content Publishing: Content development, publishing and promotion.
Advertising campaigns: Management and optimization of advertising on social networks.
Management of Promotions and Sweepstakes: All actions related to carrying out and managing contests and sweepstakes.
Strategy design: Creation of strategies to obtain better results on social networks.
Research: Active research into the latest brand developments and online marketing.
Social Analytics: Collecting Metrics and Reporting Results
Graphic Design: Creation of publications adapted and optimized for each social network, taking into account measurements, resolution and proportions directed to specific locations.
Reputation: Strategies to improve brand reputation
Monitoring: Search for keywords and brand concepts.
There are also sporadic tasks that fall within the role of a community manager such as: Contests/Raffles, Advertising Campaigns and Content Plans where the task starts with the creation, promotion, management and reporting of results at the end of each task.
The next time you think that the job of a Community Manager is easy, we remind you that, like all branches of marketing, they have specific tasks that require a certain level of knowledge and experience to apply for the position. Maintaining contact, interaction and contact with the community requires a certain Feeling since the main job is to maintain and take care of the appearance and reputation of a business.
Would you like to know more about this topic? Keep reading with us. Soon you will get our E-book “Task Management for a Community Manager” where you will find out how to get started in this field and not die trying 😉
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