In an increasingly digitalized world, every brand, business or company needs a community manager. The latest reports from global firm We Are Social reveal that More than half of the world's population has access to the Internet, reaching 4,388 million active users on the network — that is, 57.17 percent.
In turn, the main trends indicate that people spend most of their time browsing their social networks, through their mobile phones, to communicate with brands, businesses or companies, both to obtain more information about products and to find out about their news and actions with social impact.
Therefore, it is not enough for the brand or business to be present on the main social networks, but it requires the Hiring a community manager so that, with their knowledge and experience, take care of the company's image and reputation in the digital environment. Below, discover the benefits of hiring a professional to manage virtual communities.
Greater online visibility
A community manager is will be responsible for creating a communication strategy online more efficient, achieving loyalty to the customers through closer interaction and the publication of key information about products or services. In this way, the brand or business will gain greater visibility, since they will be where their consumers spend the most time: on social networks.
Closer and more direct relationship with customers
The person in charge of managing your social networks will deal directly with followers in a closer and simpler way, they will even be able to creating links between the brand and the user thanks to the constant response of comments and private messages.
Greater dissemination and acquisition of potential clients
The communication strategy online from a community manager includes the development of content and events personalized, which you will allow to the brand or business attract new customers and spread the word about your products, services, raffles and promotions.
Goal tracking
Another of the daily tasks of a community manager is to carry out the tracking advertising and content planning. Efforts must yield results, and the latter must be measurable. Analyzing the behavior of the metrics will allow each strategy to be directed toward the desired goals.
With the latest advances and new trends in technology and communication, hiring a community manager It should already be a priority for brands or businesses.
English 
Spanish