One of the most important aspects when creating a website with WordPress is the Searching and choosing a template or theme: This is as important as the management of your digital portal itself, since a good design will allow you to achieve the e-commerce objectives of your business. template It is the set of elements that form part of the entire graphical interface of a website, and is the structure that allows access to information and content.
Each template determines how the content (menus, headers, footers, texts, images, videos, audios, documents, among others) will be presented to users or clients. Below, we present the Key points to consider when choosing the topic or template suitable for your WordPress website.
- Before choosing a template for your website, make a list of the essential features for your business.
- Choose a template that adapts to any type of device, so that the user who visits your website can view the information without any problems.
- The design must be compatible with the concept of your business. So look for a template that identifies with the specific purposes of your project —restaurant, clothing store, pet store, among others.
- Evaluate the level of customization of each theme, so you can modify it to meet your needs. Remember that if the template you chose does not offer any of the functions you are looking for, it is also possible to activate it by installing plugins.
- Look for options that are friendly to the search engine positioning —in English: search engine optimization (SEO)—, this will improve the organic visibility of your web portal in the search engine results lists.
- Check that the template is up to date, this is to ensure its correct operation.
- It's worth spending a little money to buy a business template, as they have a more professional finish and may include additional features.
- Don't buy or download templates from unknown sources. If you are going to download a free theme, search the Theme gallery from WordPress itself.
- Keep in mind the Ratings from other users: consider their comments before making a decision.
With these tips you can choose the topic or template suitable for your business website. It is worth mentioning that you will need to constantly update the template to avoid incompatibilities or cyber attacks. If you have any questions or require more information on how to take your web project to the next level, contact us and receive the best advice!
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