On social networks you must directly respond to the messages that your business or company receives. strengthen relationships with existing customers and connect with new followers. According to Instagram statistics, nearly 150 million of its users start a conversation with a company each month, either to interact with the publications or to request more information about the products or services.
Follow these tips that Instagram has published on its web portal for companies and Improve communication with your customers in your posts and private messages:
- Like a post to quickly connect with your followers: It is not advisable that you write long answers for all comments, such as when a user responds with comments using emojis or a single word—“Congratulations!” for example. Instead of typing a comment, You can indicate that you like it to save time.
- Show your company's personality in conversations: By communicating with your customers on Instagram you can express your company's unique personality, So make sure your answers are on brand—for example, if your brand is fun and lighthearted, your responses to people should reflect the same.
- Mention clients and partners: If you highlight specific people in the caption of the photo or comment, Don't forget to mention them by adding their username in the text. This way, they can receive notifications and continue to build a connection with you.
- Avoid using jargon: use simple language that your customers can easily understand. When responding to comments, don’t use jargon or industry-specific phrases, as this can confuse them.
- Move private conversations to Direct: If you see a comment you'd like to respond to privately, such as custom orders or customer service issues, You can move the conversation to Direct —For example, you could reply to the comment like this: “Thanks for asking this question, please check your DMs for our response.”
- If you send a message you didn't mean to send, You can override it by long pressing on the specific message. Keep in mind that the person you sent it to may have already seen it.
- Use the Quick answers to save time When answering FAQs, you can select an answer you previously wrote instead of rewording it.
With these tips you can communicate effectively with your community, which can help your business grow in the long term. If you have any further questions on this topic, please contact us and we will answer your questions!
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