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How to improve engagement on Instagram?
The Vanguard
Barcelona
What determines the proper use of social media by a company or individual seeking to grow goes far beyond the number of followers and visits we receive.
An essential element to evolve in our Instagram account is the engagement that we generate with our community. That is, all the interactions through likes, mentions, saved posts, hashtags, and the endless options this app offers.
For this reason, it's important to monitor all of these elements. As Stefano D'Orazio, Senior Sales Leader for Southern Europe at Hootsuite, explains, it's essential to measure our community's reactions to know if we're in tune with them: "It's also important to remember that a strong engagement It also affects the Instagram algorithm, which will decide to promote one content or another in the feed news, further increasing its visibility,” he tells us.
Stefano D' Orazio, Sr. Sales Leader Southern Europe at Hootsuite
D'Orazio agrees with various social media marketing experts that a engagement high ranges from 1 to 5%. However, these are generic figures and do not necessarily apply to specific communities or issues.
Below, he offers us 7 essential tips so that we can improve this engagement and we can grow within Instagram.
This will help you, in addition to getting to know your community better, define the type of content to publish, the tone, and the publishing schedule (days and times).
On social media, it's better to be honest than perfect: Tell real stories, share behind-the-scenes footage from an event, post a photo of something that went wrong, etc.
The more you post, the more opportunities your followers will have to engage with your content. Create "dates" based on a time that coincides with your news and general updates (an event, a holiday, etc.).
Think carefully and be strategic about the hashtags you use to better reach a specific community or sector, join a conversation about trends, launch a brand campaign, or identify your service offering.
To be effective, don't add more than 11 hashtags, as adding more will lose credibility.
The more you publish, the more chances you have to grow
To get quality content, you have to work:
The importance of image quality
Instagram offers a multitude of resources that will allow you to create original and different content, but will also allow you to create a bond with your community:
Organize live broadcasts on Instagram
Interact with your community so they feel important and involved
This is a tip worth keeping in mind for all social media platforms. In fact, any post that uses the new features will be more easily detected and highlighted by the algorithm, thus achieving greater visibility.
Done! You now know the basics of how to generate engagement on your Instagram account.
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