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According to a global Instagram survey published in February this year, More than 45% of the accounts on this social network interact with a Reel at least once a week, which shows that this format is increasingly popular on all social platforms.
Instagram and Facebook Reels are an idea that was born from the TikTok format: short, entertaining and easy-to-create videos. Its duration is usually between one minute and one and a half minutes.
Brands and creators use them to share their content., have found another way to tell their stories. It also offers them a huge opportunity for growth: more opportunities to improve creativity, visibility, audience development, and monetization.
In the last two years Reels have also become a new way of interaction for the Features it offers: stickers, library of effects and music, speeds, the dual option, among othersUnlike Stories, which are available for 24 hours, these are saved in your feed: the ideal size is 1080 pixels by 1920 pixels.
They can be recorded as a series of clips (one at a time) or in a single step, using videos from your phone's photo gallery or uploading new videos during the creation process.
Here are some recommendations for creating successful Reels:
1- Record in vertical format: Vertical content (9:16) helps ensure that reels offer an immersive experience—viewable on the full screen. Horizontal videos aren't suitable and are generally not as easy to recreate.
2- Be brief: When creating reels, keep in mind that it's recommended that they last up to 90 seconds. Make the first three seconds count; try to capture your audience's attention within this time.
3- Organize the plot: The best reels are told like a story. Some of the most popular ones have a clear beginning, middle, and end, or a significant hook or payoff, such as a big reveal, punchline, or unexpected twist.
4- Take advantage of the tools: Use text, filters, and effects. Something as simple as an interesting transition can get people to watch your video more than once. Find a well-lit location: natural light is ideal. Avoid direct sunlight (they'll likely close their eyes and create shadows), and avoid lighting directly above or behind you because backlighting can obscure your face.
5- Music Library: Use music and audio tools in your reels to set the scene. In your music library, use the browser to find tracks. Search by artist, album, or song, or browse by genre, mood, and theme.
6- Maintain high quality: Don't post reels with content that's obviously recycled from other apps (avoid third-party sources and watermarks). Also, try not to post blurry (low-resolution) videos or content that violates community guidelines.
7- Don't start from scratch: You can use templates or the remix feature to create the format of a reel.
8- Add a visual twist: To create more dynamic and fun reels, look for effects like Green Screen. Play with the camera, meaning find a good shot by positioning yourself in different ways: zoom in and out.
9- Use hashtags: To expand your reach, use one or two hashtags that are trending or relevant to your content. (Tip: Hashtags like #Explorepage or #Reels won't help you stand out.)
If you want more information:
Journalist. I ask questions to understand reality. Curious, very curious. I believe in the power of stories to try to understand life.
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