Content creation requires constant training and an innovative spirit to build relationships with users. KwaiThe short video app offers answers to three questions that can help creators have a greater impact. impact on the platform.
Fun, inclusive, authentic, and enriching content are the four pillars upon which the app's success rests. It must delve into two aspects: the transmission of information and the emotional connection with the user.
According to Kwai, the ideal is to maintain the variety of content and not only make it educational, but also entertaining for the people the creator wants to reach. To achieve this, it's important to consider the use of major titles that attract attention, in addition to subtitles so that the interaction does not depend on good sound or the user's ability to hear it.
Overcoming the minimum duration 15 seconds Video is also beneficial for generating an emotional connection with users, which is important because of the interaction they will have with the content. The more interactions detect the platformThe content will be categorized as relevant and will have greater exposure.
The content must have key information on the topic that is going to be discussed and the own resources The platform's features should be used to increase user curiosity.
Tracking content statistics is vital to better understand audience preferences, which content has generated the most interactions, and other details.
In Kwai you can see the weather or what the... number of views that accumulated throughout the week or month, you can also see if there was any spike in the statistics on a specific date.
It is necessary to give importance to average time that users spend time viewing the content offered to them to improve in specific aspects of creation.
Time is of the essence at Kwai, so in addition to submitting videos of at least 15 seconds, you must capture attention or user curiosity in the first 3 seconds of video to ensure retention.
Furthermore, it is important to do profile promotion in the application through other social networks. In this way, a active community and that they know more about its creator. It's always helpful to remind the audience that you have an active profile on the platform.
Hashtags are an essential part of content creation because they help locate the video on the platform, so it's a necessity to include at most 4 tags per video to take advantage of the presentation of the topics.
Being active on the platform is essential and must be done at a minimum. 5 publications per week in a vertical formatThe more you do, the greater the chances of increasing the content's exposure.
Writing a screenplay
If the topic has already been chosen and information has been sought about it if necessary, it is time to organize the ideas that you want to convey in the video, just like with a text that defines a beginning, middle, and end. You can even create a storyboard: a script that also specifies the number and order of the scenes, as well as the actions that will take place in each one.
Hold brainstorming sessions:
To find and have several video topics in advance, it's worth dedicating a few minutes a week to a brainstorming session. brainstorming, Write down all the ideas that come to mind in a notebook, then select the ones that interest you most and start developing them.
Review similar content
It's not about replicating what other content creators already post on their social media. Knowing a little about the selected topics will allow you to have some certainty about what they want to see Users, and, although inspiration can be drawn from aspects external to social networks, in some cases ideas could be found on which to base themselves.
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