Hashtags: What They Are and How to Use Them on Instagram

Instagram is, today, the most popular online platform for share photos and videos; But, as in other social networks, it is possible tag posts with the already known —and always useful— hashtag. In this article we will tell you what this function really consists of and how you can use it to your advantage. improve your Instagram experience.

What is a hashtag and what is it for?

A hashtag It is a word or phrase composed of letters or numbers, which are written without spaces and after a hash or numeral (#); and is used to organize the content on each social network. In other words, it is a label that is used on social platforms to group various contents on the same topic —for example: #MarketingDigital, #DayOfTheDead, #Arget, #HakeAHand, #México.

How to use hashtags on Instagram?

Follow these recommendations to use them correctly. hashtags on Instagram, and thus get more followers for your profile or position your publication with each search and interaction:

• They must be written without spaces. In the case of phrases, it is recommended to distinguish each word with an initial capital letter: #ConsumeLocal, #HechoEnMéxico, #DiseñoGráfico.
• To add them to a photo or video, simply add them to the descriptive text of the post or to the comments section.
• If the content is public, it will appear in searches for each topic or tag.
• Up to 30 can be included. hashtags per publication.
• Make sure to add them before you post, otherwise adding them after you've shared your content will result in fewer searches.
• If you are an entrepreneur, we recommend that you review the hashtags that your competition uses – this will give you more ideas.
• Only use tags that you consider relevant to your post, so avoid tags that have nothing to do with the content.
• Use the hashtags most popular posts can help you reach more users, just make sure they relate to the post.
• Keep track of the tags you use most often in your computer or cell phone's notepad. This will make it easier to add them to future posts.
• Avoid using too many hashtags, because you could distract your followers from the most relevant information.

With the implementation of hashtags You can reach more users on any social network, but it is undoubtedly on Instagram where they are most attractive for use in each of the publications. Of course, these tags are the most important tool for content distribution, which facilitates interaction and the flow of information.