Social networks have different functions and tools to improve the user experience and facilitate the dissemination of information. And in this article we will tell you what cookies are and how they work. Instagram Stories —Instagram Stories—, so you can interact with your followers or customers in a more creative and fun way.
What are Instagram Stories and how do they work?
The Instagram Stories are Vertical videos or photographs that are only visible for 24 hours: They are a more creative way to tell stories and interact with your followers, and they are the fastest option to share those special and unrepeatable moments in your personal life or that of your business. More than 1.5 billion people post Instagram Stories every day, and half of businesses using the platform have posted at least one in the past month. It's worth mentioning that, according to data from the Hootsuite platform, One third of the most viewed stories are posted by companies.
Everything you need to know about Instagram Stories
Follow these recommendations to use Instagram stories correctly, and turn your profile into a most entertaining and interesting space:
- Before creating a story, make sure you have the latest Instagram update so you can use all the features without any problems.
- To share a photo or video to your story using the Instagram app, just head to the feed news and click on your profile picture that says Your story, from the top right side.
- You can use different formats to upload your story: live —for real-time broadcasts—, create —to add text, greeting card, GIF, poll, questions, countdown or questionnaire—, normal, boomerang, layout —to use templates or designs—, superzoom and hands-free.
- Stories will disappear from your profile and news feed after 24 hours, unless you add them to your profile as highlights.
- If you're an entrepreneur, you can add tags or locations to your stories to find prospects who are interested in your product or service.
- Add the button See more will help you generate leads and increase traffic to your online store or to any post on your personal or business blog; you just have to enter the web address.
- You can add new posts to your feed to your stories to double their reach: Go to a post and click Add to story.
- If you own a business, it's best to keep your stories public, but by keeping them private you can create a sense of exclusivity for a select group of customers—to share special promotions, for example.
- If you add a video longer than 15 seconds, Instagram automatically splits it into different stories.
- You can promote your stories to get more exposure – just select your target audience and ad budget.
👉 Check out the Instagram Stories examples we have for you! 😃
Now you know everything you can do with the Instagram Stories for improve interaction with your followers or customers. It's time to start including them in the digital marketing strategy for your business, since it is worth exploiting this resource for the promotion of your products or services.
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