Nowadays, social platforms are implementing various tools to help entrepreneurs with the dissemination of their products and services, And this time we will talk about Instagram Shopping, what it is and how to activate it to reach more people through one of the most popular social networks.
Instagram is a social network and application for share photos and videos. It was created by American programmer Kevin Systrom and Brazilian software engineer Mike Krieger, and was officially launched on October 6, 2010. In 2012, Facebook bought Instagram for $1 billion. Today, the app has more than 500 million daily active users worldwide.
What is Instagram Shopping?
Instagram Shopping It is a tool that allows you tag products in your Instagram posts and stories, to direct your followers directly to your online store or allow in-app purchases.
By tagging your products in each photo, you can add key information for their sale, such as price and their most relevant features. This way, your followers will be able to more easily access your online catalog to make a purchase.
How to activate Instagram Shopping?
To be able to use this mode, you must follow these steps:
- Create a Facebook Business Manager
- Set up your Facebook store and create the product catalog
- Link your Instagram account to Facebook Business Manager
- Tag your products with Instagram Shopping
Step 1: Create a Facebook Business Manager
To create an account in the Business Manager or Business Manager from Facebook, follow these instructions:
Before you begin, make sure you have a personal Facebook account to confirm your identity.
- Go to business.facebook.com/overview
- Click on Create account
- Enter a name for your business, your name and your work email address and click Following
- Enter the business details and click Send
Step 2: Set up your Facebook store and create the product catalog
Create a product catalog on your business's Facebook page will allow you to set up Instagram Shopping later, as this will allow you to link the products and prices of your online store to Instagram posts. In addition, with a Facebook shop you will be able to sell from the platform.
- Select the tab Store from your Facebook page
- Follow the instructions to add a store to your Facebook page and complete all required fields.
- Select Finish when you finish
Remember that your followers will only be able to see the store on the Facebook page when you have added at least one product and it has been approved.
Step 3: Link your Instagram account to Facebook Business Manager
Follow these steps to add an Instagram account to Facebook Business Manager:
- Go to business settings
- Click on Accounts
- Click on Instagram accounts
- Click on + Add
- Enter your Instagram username and password. Then, click on Following
- Select the ad accounts and pages you want to assign, and click Following
Step 4: Tag your products with Instagram Shopping
To tag any of your products with Instagram Shopping, you need to do the following:
- Create a post or story
- Click on Label products for Instagram posts. For stories, click the sticker icon and select Product sticker
- Click on the place in the photo where you want to set the tag and choose the product from the catalog
- Share your post or story
For more information, just go to es-la.facebook.com/business/help oa help.instagram.com
One of the main advantages of activating Instagram Shopping for your company is that open a new sales channel, with which you can Get More Traffic From Instagram for your online store and increase your sales.
Send us a message if you need help, and we will gladly answer any questions you may have.
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