WITH HEALTH / October 7, 2022 /Health Communication
Instagram It is the social network with the most engagement with 53% interactions, according to the 10th Edition of the Social Media Brand Observatory, prepared by IAB Spain. This new study has analyzed the status and evolution of brands on social media between July 1, 2021, and July 30, 2022. The general data from the study indicate that Interactions grew by 23% compared to the previous year's study, while engagement increased by 31%.
Beyond these general data on social media usage in relation to brands, the study offers more detailed results on the different aspects that can be measured on social media. In this sense, Facebook, Instagram, Twitter, YouTube and LinkedIn are the platforms analyzed. Of all of them, Facebook continues to stand out for having the largest community with 233,186,489 users worldwide (79%).
However, despite having a larger number of users, Facebook is surpassed by other social networks in other aspects that also benefit businesses. This is the case with engagement, where Instagram It stands out as the leading social network for brands for having more than a million interactions. In this way, the number of interactions on Facebook is multiplied by five.
These data convert to Instagram also in the most efficient social network in SpainThis aspect is measured by analyzing the number of interactions per post. In this regard, Instagram once again stands out from the rest of the social networks.
Instagram It's characterized by a large number of interactions. But to understand the best strategies on this social network, this report includes a study of the posts made by 185,671 professional accounts during the month of June 2022.
Regarding the activity of brands on Instagram, it stands out publishing stories above posts and Reels. Additionally, in terms of posts, 62% of posts are single images, 25% are carousels, and 3% are videos.
As for the scope of the contents, Reels are the publications that have the greatest capacity to reach a greater number of users., while the reach of both posts and stories has been reduced. Finally, regarding the best times to publish, the aforementioned report points out the 8am, 12pm, 2pm and 8pm, with Saturdays and Sundays being the best days.
Despite Facebook and Instagram the aforementioned rankings are distributed, Twitter It stands out in other factors that brands should also take into account when planning their social media strategies. Social Media Brand Observatory prepared by IAB Spain establishes that Twitter is the most viral social network. In this regard, the report specifies that this data is determined by counting RTs and shares. This means this measurement is only possible with Twitter and Facebook, as other networks like Instagram and YouTube don't offer the option to share posts.
In addition to being the most viral social network, Twitter also leads another of the rankings included in the aforementioned report. This is the social network in which brands make more postsDuring the period analyzed, more than half a million tweets were published, while Facebook ranked second with 75,344 posts.
The social networks form an important part of the strategies of Digital marketing for clinics and companies in the healthcare sector. Taking advantage of the best features and opportunities offered by each of them allows you to make yourself known and reach patients. COM Health We are specialists in social media management for clinics. Contact with us to receive personalized service.
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