Create a brand identity Successful is not an easy task, but it can be done improve sales and simplify the growth of your business. The truth is that, just like with people, Each brand is known for its particular characteristics. In this article we present the key points to consider for position yourself in the minds of consumers.
What is brand identity?
Brand identity is the set of objectives, visions and values of a brand, and integrates all the aspects that support it, both in visual and textual terms as well as in marketing. Its main objective is position itself in the imagination of consumers and be a differentiator from the competition. In other words, it is defined as the personality of your company. In this regard, American businessman and founder of Amazon, Jeff Bezos, says: “A brand's identity is what people say about you when you're not there.”
Key points for building a brand identity
If what you want is define your brand identity, you should consider the following key points to do so:
- Create a document with the Mission, vision and values of your company will allow you to establish a brand strategy based on your own culture and principles.
- Highlight the added value What your brand offers—that is, that differentiating element that no one else has—through its products or services.
- Defines the experience that customers will have —that is, what you want people to feel when interacting with your brand.
- Have a logo It will facilitate recognition by consumers, thus positioning your brand over time.
- The color selection that you use on your website, advertising or packaging should be geared towards your target audience and the emotions you want to evoke in each buyer.
- One of the most important elements is the typography: Choose a lettering style that is distinctive and really conveys your brand's personality.
- With a good slogan You will be able to attract the public's attention to increase your sales.
- Establishes guidelines for the use of images or photographs, This will allow you to improve your customers' visual experience.
- Develop your brand around a history will create emotional bonds between your company and its consumers, just be authentic and communicate your vision of the world!
If you are ready for create a brand identity, and thus, remain in the imagination of your clients, contact us and receive the best advice!
English 
Spanish