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The unstoppable success of TikTok has led to other rival platforms were "inspired" in its features to add them to their own, but now the social network owned by ByteDance has skillfully played the counterattack by making one of the traditional hallmarks of its great rival, Instagram, its own: post photographs.
TikTok is adding "Photo Mode" in its next app update, allowing users to post photos.
Thus, in the next update of the TikTok application it will appear a previously unpublished "Photo Mode" This "returns" Instagram to its "custom" of being "inspired" by features of the popular short-form video platform that has become a social phenomenon. A feature that, curiously, Instagram is actually sidelining in favor of videos and Reels.
Photos posted on TikTok may have descriptions of up to 2,200 characters. However, there is one peculiarity that means that TikTok does not lose its essence, and that is that The photographs may be accompanied by background music. So the image carousel takes on a new dimension for the viewer. The user can determine the order and pace of the images, creating a completely personalized carousel.
This continues the dynamic shift of features from one social network to another, so that users of many platforms do not need to leave them to publish, share, and consume content in formats that emerge on other platforms or that are even the very identity of a social network.
This is what happened, for example, when Clubhouse appeared offering live voice chat spaces and, given the success of other social networks, such as Twitter, they offered their response with the Spaces, also voice chat rooms that, over time, even offered the possibility of recording conversations common to be listened to later as podcasts.
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