Three tools to attract potential customers on Instagram and Facebook

921% of SMEs in Peru use WhatsApp, Facebook, and Instagram as tools to grow their business. Certain features on these platforms enhance content ranking and generate feedback.
According to Ipsos, 951% of SMEs use at least one Meta app to boost their business. In Peru, the figure rises to 921% who used WhatsApp, Facebook, Instagram, and other apps to drive growth. Meta has just shared tips for leveraging its tools for all types of businesses. Here, we share them with you.
Carolina Piber, director of Small Businesses at Meta for Latin America, provided some insight on the topic to the newspaper El Peruano. The specialist clarified that these tools can be key for entrepreneurs to reach potential customers. The result will be increased sales. Below are the tools and features to improve communication on Instagram and Facebook.
The administrator of a Facebook group has the ability to start a conversation on a topic. Through the community chat, you can get immediate responses without having to wait for comments on a post.
This resource can also be leveraged by accessing other communities and discovering topics of interest to the public. There's also the opportunity to interact with other consumer profiles.
“Meta platforms are a great opportunity to connect with new customers on a large scale. But at the same time, to reach each one individually (…) We always suggest trying different strategies, observing the return on investment, making changes, noting how each ad performs, and reviewing what works best,” Piber explained.
The trend of generating content through short videos is a reality. On Instagram and Facebook, this tool has achieved surprising popularity, and it's essential to take advantage of it. In the clips, the SMEs They have the option to showcase their products and share their many advantages.
The specialist recommends using them to tell your story and showcase authentic, engaging content. Creativity will be a key tool. On Facebook, these types of videos last up to a minute. On Instagram, they last up to a minute and a half.
The Meta executive recommends posting clips in Stories to take advantage of their 24-hour visibility. This tool on Instagram and Facebook allows you to share daily offers or content that encourages interaction. It offers stickers with questions, animated GIFs, and polls.
Additionally, Stories posts can be kept accessible to users in the Highlights section. This way, they remain available on the brand's profile. Carolina Piber mentions the importance of testing tools to identify audience preferences. Knowing this will allow for more effective digital marketing strategies.

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