The internet has undoubtedly become the new reality for people, and it's a tool that facilitates work, tourism, shopping, and, of course, entertainment, among many other factors. Even One of the tools that allows the best use of this are the labels, also called hashtag.
Since 2018, the International Day of the Dead is also celebrated in the month of August. Hashtag, a date chosen by the social network Twitter itself to commemorate its creation. The designer and internet consultant Chris Messina, on August 23, 2007, was the creator of this tag, who published #barcamp, with the aim of creating a group around that hashtag and thus detect trends and be able to classify information more easily.
The hashtags These are keywords that people use to highlight the topic of the content they are sharing on social media. They are a set of characters preceded by the pound symbol or numeral (#) that are used to label or identify a message, pointing out trends or grouping photographs and videos that deal with the same theme.
Since 2007, as revealed by the New York Times, Chris Messina, was “the one who picked up the hashtag shorthand from IRC protocols and started using it as a way to organize discussions on Twitter in August 2007,” as quoted by The Verge.
Today we celebrate the #Hastag Day and the #InternetDayWe ask you the following question: What is the hashtag you use most daily, and who do you interact with the most? Enjoy the day. # pic.twitter.com/jZzWelhKqp
Its use has not stopped growing and is no longer only applied in Twitter or Instagram, where it has its own section, but it is also very popular on Facebook, TikTok, YouTube or on LinkedIn itself.
Tagging content is something that is done daily and nowadays all the big events have their own hashtag so that viewers can share the content from there. Likewise, all television, radio, and internet programs also have their own hashtags to connect with their audiences, as has been used in various national and international media broadcasts of different styles, including entertainment, news, political events, and even non-profit causes.
Brands and different companies, in the same way, have implemented it in their advertising campaigns or as part of the strategy marketing, with short messages that represent the brand and engage the public, as recommended by Genword.
#️⃣ Jaska, hastag, hashtag… As many names as uses, but… do you know its history? We'll tell it to you to celebrate the #InternationalHashtagDay!😜 pic.twitter.com/UYzoYU5ggT
For their part, the influencers They are some of the ones that have most popularized their use, since they use it to generate trends or to have greater visibility in the networks and reach those followers that they have not yet reached, while social network users use the hashtags to be seen or read by more people than those in their own circle of followers.
At a personal level, The acceptance of this label has no limits, as more and more people are sharing their entire family and social life through this medium. hashtag, as a way to highlight their activities.
So far, the hashtag The most popular remains #love (with 2.1 billion shares), followed by #instagood and #fashion. Following close behind are #photooftheday, #art, #photography, #instagram, and #beautiful, according to Marketing4ecommerce.
August 23rd is also celebrated as Internet Day, commemorating the launch of the first website in history in 1991, and the launch of the first web server connecting all users, thanks to the famous WWW, developed by British engineer Tim Berners-Lee.
Today, its use has spread to everyone, becoming one of the largest communication systems that transcends borders. According to a report by We Are Social and Hootsuite, the Internet is currently used by 4.66 billion Internet users, representing 59.9% of the world's population.
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