Creative content is the most popular among users, which is why many entrepreneurs strive to offer quality audiovisual work. According to statistics, 9 out of 10 users watch videos on the social platform Instagram each week, which has led this network to further exploit its clip recording and editing functions so that both users and businesses can take advantage of it to attract followers.
We are referring directly to Instagram reels, which allow users to create short videos that last between 15 and 90 secondsThat is, your message must be very effective to immediately capture the viewer's attention.
A recent study by Metricool, a popular social media management platform, found that reels achieve between two and twelve times more reach than feed posts. "This is due to the dynamism, creativity, and the few seconds you use to grab your audience's attention," explains Ale Neciosup. Social Media Expert at Social Media Wenddys (@smwredes).
And he adds that Instagram is one of the most popular and fastest-growing apps, as it represents one of the best channels for connecting with audiences: around 801,000 people follow a company on Instagram and are more receptive to its content than on other platforms, surpassing Facebook and Twitter.
Knowing all this, Ale Neciosup shares some tips with us to help you make your reels go viral and take them to the next level.
-Focus on a niche.
-Remove brands from other apps like Tik Tok, for example.
-Use text in the video
-Add a call to action (CTA).
-Create a custom cover.
-Add hashtags.
-Publish your reel at the time with the most viewers according to the metrics provided by the app.
Reels don't have to be song and dance challenges. The more creative they are, the more relevance the platform will give to the videos. Often, less is more. Some people think videos should contain all the information found in a YouTube clip and don't consider that followers might get bored, and instead of reaching out to the audience, they completely distance themselves.
A low-resolution video can undermine your brand and send the wrong message, so invest in a good phone or camera. Make sure you have the right lighting and excellent audio so the message you want to convey in your reel can be best communicated.
But Instagram CEO Adam Mosseri recently said that Instagram will give more relevance and reach to the most creative Reels that stand out from the rest. Unleash your creativity and think strategically about what your followers like; follow that path, and your Reels will take off immediately.
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