Since Elon Musk took control of Twitter, social media platforms have closely watched the company's evolution. Goal, one of the most powerful in the sector, has remained on the sidelines regarding the implementation of a system that can cope with the service, in addition to keeping its eyes on TikTok and its rapid user capitalization. Now, it seems that Mark Zuckerberg is preparing a series of new features to compete with Twitter, and Instagram It would be the cannon to use for the attack.
The analyst Matt Navarra has pointed out that the staff of Goal would be discussing, internally, the possibility of developing a “Twitter rival” and using Instagram to increase the impact of content sharing tools.
According to the tweet, plans are underway to expand the reach of the "Notes" feature, design a text-focused app based on the social network's technology, and add a Twitter-like feed to the interface.
Meta staff met to discuss building a rival Twitter! 😯
Ideas included
– Rollout of Instagram's new 'Notes' feature
– Building a text-focused app using Instagram's tech
– Adding a new Twitter-like feed to Instagram
Names for the features included: Realtime, Real Reels, Instant
Rumor has it that Meta is considering several names for this new feature: Realtime, Real Reels, or Instant. There has been no confirmation from Instagram regarding this rumor yet.
This move could have several advantages. For starters, Instagram, a service acquired by Facebook in 2012 for $1 billion, has a high loyalty rate compared to Facebook and Twitter, even though it faces a tough rival in content creation in TikTok.
Adding a "text-only" section to Instagram could provide a solid proposition for those users who have decided to abandon Twitter following Elon Musk's arrival. This, coupled with the fact that Instagram has no plans to add account verification to a subscription and that the features remain freely accessible, could be a good step toward "stealing" users from a proposal whose immediate future is unclear.
However, there are other elements to consider. Instagram has several add-ons from other Meta apps in a single service. For starters, WhatsApp's end-to-end encryption. exists in IG messaging, along with video calls and interaction from other Meta services.
On the other hand, the management of professional and business profiles on Instagram has expanded its capabilities. Not only can influencers add various paid collaboration features and brand mentions for co-authoring content, but business promotion and one-click purchasing have become common resources.
While Facebook remains the best-implemented platform of the Meta group, Instagram's generational appeal helps new users access the company's services, including avatars and the metaverse design.
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