Louis Vuitton broke several records with Cristiano Ronaldo and Messi in its campaign for the World Cup

Follow us on our social networks:
Since it was published last Saturday on the eve of the FIFA World Cup in Qatar , the new advertising campaign of Louis Vuitton , starring the football superstars, Cristiano Ronaldo and Lionel Messi , has gone around the world. The image captured by the legendary Annie Leibovitz broke the Internet, and was even hacked Memo Ochoa memes.
The Louis Vuitton campaign, titled “Victory is a state of mind”, shows the footballers in a friendly game of chess on a checked canvas suitcase Damier Ebène , has broken more than one record on social networks. On Instagram, both shared the photo, getting a total of 65 million likes, the largest amount in the platform's history.
Since the football icons published the image on Saturday in which they appear playing chess, the campaign of Louis Vuitton It has been done more than viral; accumulating more than 74 million likes on Instagram (and counting): more than 39 million in Ronaldo's account, almost 30 million in Messi's and more than 6 million in Vuitton's, not counting the 721 thousand in Annie Leibovitz .

Although it sounds incredible, Ronaldo, who was already the most followed person on Instagram , surpassed his own record, becoming the first person to surpass the 500 million followers on Instagram (now has 502 million). Then follows Messi , as the second person with the most followers, with 377 million. The Louis Vuitton campaign had the formula for success.
Putting football stars together in the same campaign was a foolproof strategy that only Louis Vuitton is able to carry out. Few luxury brands have the marketing budget (estimated at around 5 million dollars) to unite Two football legends in one photo. In addition, an emotional element was added, since both have said that they plan to soon retire from football and this will probably be his last World Cup.