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Videos have been at the heart of Instagram's growth strategy over the past year.
The person in charge of Instagram, Adam Mosseri has acknowledged that the emphasis placed on videos last year has had an impact on the less presence of photographs, which fans of these static images have not liked, although they have already taken measures to balance the two types of publications.
The videos have been in the center of Instagram's growth strategy in the last year. In July, short videos represented 20 percent of the time that users spent on the social network.
This intention led to various tests, such as the implementation of a user interface that offered the content full screen, similar to the TikTok format, which they ended up withdrawing due to the criticism received from those who use the platform.
They also tried to convert all videos in 'reels', which has resulted in the algorithm prioritizing this type of content in both the feed and Explore. “I think we focused too much on video in 2022 and pushed the ranking too far and basically We show too many videos and not enough photos", Mosseri acknowledged in a question and answer session, which has transcribed by The Verge.
The video push has had an impact on photo-sharing users, who are not happy with the changes. “We still value photos. Photos will always be a part of Instagram.”“, the manager stated.
Mosseri explained that they have “balanced [the appearance of videos and photos], so things like how often someone likes photos versus videos and how often someone comments on photos versus videos are roughly equal, which is a good sign that things are balanced“.
He also clarified that if there are more videos on Instagram over time, “It will be because that is what drives general participation the most.” "There will always be people who love and are interested in finding photos on Instagram and elsewhere. And I want to make sure we're very clear about that," he concluded.
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