Nowadays, the social networks They are waging a true war of titans to attract the attention of as many users as possible. In this war to be in the spotlight, we find everything fromSocial platforms copying each other, betting on new technological tools, or creating more monetization channels for digital creators. But a very important question is Do social apps still have room to grow?
The mobile data analytics provider, data.ai, has published its annual report State of Mobile 2023, This shows that demand for mobile apps accelerated last year, with downloads reaching 255 billion, while users spend up to 5 hours a day on them. In this sense, we want to leave you a list with the social apps, which have experienced the greatest growth in downloads over the course of the previous year, both in Spain and globally.
Considering that TikTok already held the title of The most downloaded social network in the world in the first quarter of 2022, it is no surprise that it is crowned as the app with highest growth in downloads in Spain. And the short video platform has arrived to change the rules of the game, making everyone want to copy it.
Although, truth be told, Bytedance, TikTok's parent company, has also been guilty of borrowing ideas. It has set its sights on the French company BeReal (which is fifth), to create TikTok Now, which has made it to this list, occupying the number 10 spot. It is clear that TikTok's attempt to weaken BeReal has come with a bang, thanks in part to its aggressive promotional strategies, although it still has a long way to go (five places at least) to unseat her.
Although TkTok occupies the first place of applications with the greatest growth in downloads in Spain, the world-class position is taken by him Instagram, leaving the Chinese app in second place.
It is very curious to see in this world list Kwai, One of TikTok's strongest rivals in the Asian market. While both apps are based on the distribution of short videos of all kinds, Kwai stands out for the way its algorithm has been configured to ensure that the content of all its users, including those with few followers, is seen. Meanwhile, TikTok displays the content that garners the most views, likes, and comments.
We continue talking about TikTok. And, it has managed to position itself as the application as the app with the highest growth in downloads in European markets Spain, Italy and United Kingdom, while in France is in second place.
Another very interesting fact is that Facebook occupies the same place (number 6) in Spain, France, Italy and the United Kingdom. While your instant messaging application, Facebook Messenger, occupies position 7 in the English and French markets, position 8 in the Italian market and does not appear in the Spanish market.
In the UK list, at number 10, there is an app that was very successful during lockdown, but is now more neglected. It is Discord, a freeware instant messaging app for voice, video, and text chat.
Finally, on the Italian list appears an application that has caused quite a stir on the internet. It is NGL (an acronym for Not Gonna Lie, I'm not going to lie to you), with which it is possible to send and receive anonymous messages on Instagram.
Image: Depositphotos
Stay informed of the most relevant news on our channel Telegram
Other articles related to: BeRealFacebookInstagramtiktok
Your email address will not be published.
I agree to receive commercial communications profiled in accordance with the Privacy Policy of Virtual Initiatives
document.getElementById( “ak_js_1” ).setAttribute( “value”, ( new Date() ).getTime() );
Stay up to date!
© 2023 Creative Commons 3.0 
English 
Spanish