Instagram is the preferred app for users to share the good times in lifeWe all know that on this social network, people are prettier, take better care of themselves, eat better, have the nicest houses, and travel to the most incredible places.
On the occasion of his 12th anniversary (on October 6th), we would like review Instagram history, a social network that completely revolutionized the world of photography.
This application in which users upload photos and videos, with the option of using filters and frames provided by the app itself, was born in October 2010 in San Francisco by the hand of Kevin Systrom and Mike Krieger.
Systrom and Krieger, besides being brilliant computer scientists, are also photography enthusiasts. For them, taking a good snapshot required a professional camera. However, as cell phone cameras improved, they decided that There was an opportunity in the market for mobile photography.
At first, they named the application they created Burbn and it was much more complicated than the one we know today.
Burbn started out as a geolocation and check-in app very similar to FourSquare, until they realized that what was really interesting were the photos uploaded of the places. From this point on, they changed their focus and They decided to dedicate themselves entirely to publishing and retouching the images.
So, they made a new version of the app and called it InstagramThis name comes from combining the concepts of "snapshot" and "telegram", words that reminded the creators of their childhood with Polaroid photographs.
Instagram was launched in early October 2010 exclusively for Apple devices. In its first week of life, 200,000 users had downloaded the social network and three months after the launch already had reached one million.
One of the distinctive features of Instagram at the beginning is that the images had a square shape in honor of the Kodak Instamatic and Polaroid cameras.
As a curious fact, the first photo uploaded to Instagram was of a dog, the pet of one of the founders.
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A post shared by Kevin Systrom (@kevin) on Jul 16, 2010 at 2:24 PDT
In 2011, the following arrived on Instagram: hashtags, those essential tags that allow us to associate our post with a specific topic. This way, people who don't know us can enjoy a photo or video we've published.
In less than a year, they were already 5 million people Those using Instagram. Systrom and Krieger, aware of the huge success of their app, decided to launch it on other operating systems. Thus, in April 2012, Instagram finally appeared for Android getting More than 1 million downloads in less than 24 hours.
After this launch, the application attracts the attention of Mark Zuckerberg, creator of Facebook, who only 6 days after the arrival of the app to Android the purchase for 1 billion dollars.
This transaction is very important in Instagram's history, as Zuckenberg, in a masterstroke, offers its creators an offer they can't refuse: right to maintain a certain amount of administrative independence and $1 billion in cash and stock. Considering that at that time, Instagram barely exceeded $500 million within market values, the offer was very tempting.
With the purchase by Facebook, improvements began to arrive: You could tag people in photos, and direct messages with photos or videos appeared.
At first, these changes were minimal, as the application had its own style and identity. consolidated and approved by its usersThe app had a simple, intuitive, and attractive design.
It is between 2015 and 2016 when the most notable changes in its history begin: the arrival of ads and advertising within the application, logo renewal and, after the success of the Snapchat application, the Instagram Stories.
Under the same premise as Snapchat, Stories allow users to upload videos or photos with a limited duration of 24 hours within a new section. Later, the feature was also added «live video» Periscope style.
In 2016, Instagram launched a very different logo from the previous one, while maintaining the same essence and slightly changing its design in the mobile application. Since the official Instagram blog, explained that they wanted to reflect the vibrant and creative ways the community shares their stories through Instagram and the family of apps.
In this way, the camera that users were so accustomed to was redesigned with simpler lines and the background was removed, now showing only a rainbow effect, but filling and in gradient.
This use of gradients, not so common among designs due to how vibrant it is, caused many users to show their disappointment with today's surprise, comparing it with Paint or Word designs and created memes about it, expressing their discontent. In any case, today the Instagram logo is perfectly accepted by all users.
Me after seeing the new Instagram redesign and icon: pic.twitter.com/k43Y5Nzga7
— Jake Counselbaum (@jakecbaum) May 11, 2016
All these changes caused, as happened with Jan Koum and WhatsApp, that The creators who made the app possible will leave their positions at the company.Both argued that they disagreed with the way Facebook was dealing with the app and decided to withdraw.
In addition to all these changes, the launch in 2018 of Instagram TV (IGTV): A new section within the app profile that allows verified accounts to upload videos up to 10 minutes long and 60 minutes long.
The intention of Zuckerberg With this, it was to position itself as direct competition from YouTube in the field of video content creation.
In 2020, they also launched the Reels following the premise of Tik Tok allowing users to create, edit and publish videos with different functionalities.
But it wasn't until May 2021 that one of the most controversial measures would arrive: stop showing the number of likes who receives a publication.
Instagram highlights of 2022 have been the rebellion that some users, especially some influencers prominent, they started against the evolution that the social network has taken in recent months, inspired, in many aspects, by TikTok.
So Kylie Jenner, shared a screenshot of another user's post on his stories (a feature "inspired" by another social network, Snapchat), in which he showed his longing for the old days of Instagram as a photo-sharing app. «Make Instagram Instagram again. Stop trying to be TikTok"I just want to see cool pictures of my friends."
Shortly after, her sister Kim Kardashian also shared the same post, which soon racked up over a million likes. Recall that both sisters are among the The world's most followed influencers on Instagram, counting its followers in the hundreds of millions.
And of course, faced with such a powerful turnout, Mr. Mosseri felt compelled to intervene. As on previous occasions, Mosseri chose the video format (the same format many users of his social network are rebelling against) to try to calm the crowd. enragedFinally, Mosseri concluded his argument. defending the need to evolve: "We're going to continue to need to evolve, because the world is changing rapidly, and we have to change with it."
Since its inception, Instagram has attracted the attention of a multitude of celebrities and famous people. In addition to this, it has helped ordinary people become stars, or failing that, in influencers converting publishing and content creation to social networks into a way of life.
The person who currently counts with the most followers on Instagram is Cristiano Ronaldo and the second Kylie Jenner. For its part, the photo with the most likes right now It is, surprisingly, this one of an egg, which was published with the aim of taking the record away from Kylie Jenner.
Link to the Instagram post
Let's set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌 #LikeTheEgg #EggSoldiers #EggGang
A post shared by Eugene | #EggGang (@world_record_egg) on Jan 4, 2019 at 9:05 PST
A recent report by Hootsuite reveals that global Instagram users spend an average of almost 12 hours a month on the social network, while the daily average is 51 minutes. It is also the fifth most visited website in the world according to the ranking of Similarweb, ahead of the websites of WhatsApp, Amazon, Netflix and TikTok, among others.
As for the most used hashtags in the social network's publications throughout its 12 years of history, it tops the ranking #Love used more than 2 billion times, followed by #Instagood, used in over a billion posts, and #Fashion, used in nearly a billion posts. Additionally, in the Instagram acronym hashtag category, it stands out #TBT for Throwback Thursday, followed by #OOTD for Outfit Of The Day and #FBF for Flashback Friday.
The Instagram story is constantly being updated and has established itself as the fifth most used social network worldwide with 1.478 billion monthly active usersA figure that, all indications are, will continue to grow.
Image: DepositPhotos
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