Alejandro Perez, Director of the Agency of Digital Crab Marketing He explains to us how to understand this social network and what advice he gives us to grow.
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There is no direct way to study the Instagram algorithm, the best way to see how it works is through observation.
In different moments Instagram has introduced major changes in delivering content that each user sees, giving relevance above all to the publications that have been promoted (advertising).
Through observation, conclusions can be drawn, such as that today Instagram is giving much more exposure and relevance to video content like Reels.
However, this strategy has not yielded very good results. Therefore, They had to go back with some changes they had already made, Therefore, the algorithm has already given some relevance back to posts such as photos.
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Instagram knows our habits very well because it works with artificial intelligence, The algorithm constantly observes which publications and content we interact with the most.
All this information is collected there and that is why Instagram knows very well what our tastes and consumption habits are.
This helps a lot to those of us who advertise on this social network since We can deliver ads tailored to each person's tastes and consumption habits.
There is no magic rule for content to go viralHowever, there are some characteristics that viral content has in common.
For example, humor and originality, without a doubt humor is one of the main constants that many viral contents have.
Originality also makes content capable of having a greater exposure, Amidst so much content that is similar to one another, the one that makes the difference is the one that stands out.
To have a verified account you need to prove that they have a personal or commercial brand of public interest.
To do this, you must demonstrate with press releases, articles and any other type of relevant content that shows that your brand or your name has an impact at a social or economic level.
Requesting verification is very easy, the difficult part is getting Instagram to approve that you have a sufficiently relevant profile on a national or global level.
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The future of Instagram It is uncertain, what is clear is that It is the main platform that exists for entrepreneurs, businesses and brands when it comes to selling on social networks.
This will surely continue for a few more years, but it cannot be ignored that other social networks such as TikTok or BeReal They are making strong gains and gaining many new users.
To grow on Instagram you can follow two paths, the first is the organic path and the second is the paid path.
The organic way has the advantage that it is free, This path is about creating and publishing content constantly to attract the attention of audiences or niches.
This content should be eye-catching enough to make people decide to follow your account.
The most important thing here is consistency, hopefully publishing daily and having relevant and original content.
The downside of organic growth is that it is extremely slow, given that Instagram prefers to give relevance and priority to paid content.
Other things to keep in mind if you decide to grow organically is to use hashtags (between 3 and 7 for each post), always use geolocation (put the geographic location where you want to highlight) and publish at nighttime hours, which is when more people connect to check this social network.
The other way to grow is the paid way, that is, paying for advertising so that Instagram Show your content to a segment of your users who may be interested in what you offer.
The path of advertising generates extraordinary results when you know how to do that advertising well.
The bad thing is that many people or businesses do not have large budgets to invest in this type of advertising, which is why when they try to do it, their results are very poor.
So, if you decide to advertise on Instagram, I recommend that you train yourself, that you learn to handle the advertising tools of this social network well or hire a specialized person or agency to help you with it.
The path of paid growth will always bring results much faster than organic growth.
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