Instagram will have changes to the home feed tabs, removing the button Store and modifying the position of certain functions to prioritize content creation in the application.
Adam Mosseri, director of the social network, was in charge of announcing the update, which will arrive in February for all users worldwide and aims to make access to the most prominent options currently available more direct.
"Simplify Instagram and focus more on what we're trying to do. We're trying to unite people through what they love," he said in a video.
You may be interested in:
In 2020, during the first year of the pandemic, the app added some features focused on business profiles so they could sell their products there and have direct contact with users.
One of the additions was the Shop button in the main feed, next to the profile access, the Reels and the search box. However, this tab will be removed to reorganize the Start menu.
Although the button will no longer appear directly, the function will be available through stories, advertising and the Reels from where companies will have the option to enable the button with direct access to their products.
“You’ll still be able to set up and manage your shop on Instagram as we continue to invest in shopping experiences that deliver the most value for people and businesses across feeds, stories, reels, ads, and more,” Instagram said in a blog post.
Removing this tab will add a new one to the menu, the 'Create' shortcut. It was currently at the top, but will now be in the center of the bottom bar for easier viewing.
This will move the Reels button to the Shop button, prioritizing "inspiring creativity" in users and "offering the opportunity to discover new things and connect with people based on what they find."
The changes will be available to all users in February, so the menu in the home feed will be composed from left to right of: Home, Search, Create, Reels and Profile.
You may be interested in:
In addition to the Shop tool for selling products, business profiles have the option to generate automatic responses to messages they receive from customers.
This optimizes interaction between interested users, allowing for faster response times via shortcuts. These types of messages can be created in an unlimited number of ways, and you simply need to repeat the process for each option.
1. Open Instagram.
2. Click on the Messages icon located in the upper right corner.
3. Enter to any chat.
4. Unlike a normal account, when you open a conversation with an Instagram business account you will see the icon “+”. Click on it.
5. Select Quick response (it looks like a bubble with three dots).
6. Now press “+” to add a quick reply.
7. The owner of a professional account you can now create a quick response.
8. Click on Keep.
Continue reading:
English 
Spanish