Social media has become a powerful outlet for small businesses; here's how to use it to your advantage.
A growing network could be a springboard for your business. (Photo: iStock)
Gabriela Novoa lost his job during the pandemic. This forced her to return to her parents' house. The young woman began to use TikTok as a way to distract himself, but found that this was an app that entrepreneurs loved.
That's how her company was born. Gabriela is a commercial engineer from the Pontifical Catholic University of Ecuador, “I already had an idea of how to start, how to build my brand, segment my market. But, before starting, I trained with digital marketing google coursesIn August, I uploaded my first packing TikTok and that video went viral.“, says Novoa.
Gabriela is the owner of Glamec Studio, one of the businesses with the most followers in TikTok and Instagram. Gaby's fine jewelry business has so many followers that it no longer fits in the TikTok box, so the app abbreviates it with a K, which divides followers into blocks of a thousand.
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"At the moment The biggest TikTok influencers have 24 or 25 million followers. It's a revolution, that's why this network is so powerful," he explains. Jimena Gómez Alarcón, TikTok expert, I am CEO of RAW Talent.
In 2020 alone, the latest report of Sensor Tower states that The app was the second most downloaded in the world, with 55 million downloads and Mexico is among the top countries that downloaded the app and uses it for hours.
The power of TikTok has made Gaby international, “I've seen my stats and 60 % of my audience and likes are from Mexico and a 10 % from Ecuador. Many people from Spain also write to me,” says the entrepreneur.
Gaby used hashtags to position themselves, I generally used English labels like small business and others. This generated international demand for their products. Unfortunately, Ecuador's borders are closed, so each video they upload clearly states: “No international shipping.”.
"I have quoted the shipping price, but it is not viable for customers. My vision, when the pandemic is over, is to open my store in Quito and the Web page to make it simpler and more economical I ship to my international customers“, says Gaby.
Mayra Alcántara, Director of Influencer Marketing at Another Company, explains that Tiktok has a engagement much higher than other social networks. For example, Instagram, Twitter, and YouTube are at 4.7. “While TikTok has an engagement of 29, that's a huge difference. “A single video can reach 12 million people.”
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“Many enterprising girls write to me to ask me how I can do it To start, I always recommend these free courses from Google and TikTok. Every entrepreneur needs to use this app. Today, my income is double what I earned when I was in a company. Can you imagine if I could ship internationally? My business would have grown. exponentially,” says the CEO of Glamec Studio.
Gaby manages to make 30 orders a day due to the detail of her packaging, this quality was what made her popular on TikTok, but after that it has been added to many trends like: why don't I share the name of my suppliers? tips for entrepreneurs, my story as an entrepreneur, packaging check, customer experiences, what people think when I tell them what I do/I sell, what I actually do/I sell, among others.
“TikTok's language is different from other networks., the content is much shorter, faster, is first-person baseThe 99.9 % you see is a person recording on their phone and doing the entire editing process, almost entirely, within the app. It consists of three elements that should be viewed as a whole: video, music and slash“We also have the copy and the hashtags,” explains Jimena Gómez Alarcón.
Read also: How to make money on TikTok? The country manager for Mexico explains.
If you are a content creator on TikTok, your goal is to reach For you, This way, other people will discover you. That's why TikTok experts share the best with you. tips to go viral on TikTok:
“TikTok is in a golden age, we must take advantage of this trend because as there are more content creators, it will be more difficult to fight for spaces For you, says the CEO of RAW Talent, a agency that seeks and represents TikTok talent.
Gaby has taken advantage of this TikTok moment, so much so that all her social media channels are flooded with messages, with approximately 300 new messages per day. Her sales have skyrocketed, and she's now able to use her social media accounts.
“I advise all entrepreneurs to be organized and detailed with their packaging., dedicated, who treat their clients well and who see what big brands do, look at their hashtags and trends and use them to your advantage,” concludes the owner of Glamec Studio.
These definitions are essential for entrepreneurs. (Photo: iStock)
Members of the Kalimori community establish social networks and engage in recreational activities with their peers. (Photo: Kalimori)
The first cohort of the FAIR FINTECH Lab graduated in 2021. Six fintech projects benefited. (Photo: FAIR Center)
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