Instagram is one of the most used social networks globally. Every day, thousands of people create and share content there, hoping to grow and be relevant on it.
But many times we don't know how to properly manage our account, whether personal or business, in order to gain more followers, interactions and likes.
Metricool, the tool specializing in social media analysis and management, explained on its website the strategies that could help you grow on Instagram.
Use a smart profile name
They recommend using keywords in your profile name, related to who you are, what you do, or what you offer. For example, sport, marketing, education, etc.
Present your data well
Having an impactful bio description, knowing how to properly use featured stories, taking advantage of the link option and making your contact information visible such as email or phone number, if your account is for a business, are points that you should take care of in your profile.
Create valuable content
Share valuable and entertaining content, taking advantage of all the options the app gives you: stories, posts, carousels, short and long videos, reels or live videos. Remember that Instagram is a very visual network.
Be consistent
Post content consistently. Also, check the best times to post on your account. Many experts recommend the evening, but that can vary depending on your niche.
Invest in advertising
Although organic growth is possible, it can be very slow. That is why they also recommend investing in advertising, if possible, in order to become more visible.
“You can boost your visibility, increase visits, bring potential customers to your local business, capture leads, impact users interested in your products or services, etc.,” says Metricool.
Interact and use hashtags
A good hashtag strategy will allow you to have a greater reach in your posts. In addition, they advise interacting with your community, responding to comments and stories, greeting the audience, humanizing the brand and involving your community in the content.
“To grow on Instagram you need consistency, interaction and a good content strategy,” they conclude.
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