We're announcing "Silent Mode" on Instagram to help people focus when they want to, and we'll encourage teens to turn it on.
We're giving people more ways to tell us what types of content they want to avoid in places like Explore, Search, and Reels.
We're also updating our parental control tools to make it easier for you to talk to your teens about their Instagram settings.
Helping you focus and set boundaries with “Silent Mode”
Today we're launching Silent Mode to help people focus and set boundaries with their friends and followers. Once activated, you won't receive notifications, your profile's activity status will change to Silent Mode, and we'll send an automatic reply when someone texts you.
Teens have expressed that they sometimes need to take time for themselves, and they might be looking for other ways to focus in the evenings, while studying, and at school. You can easily customize your Silent Mode hours to fit your schedule, and once this feature is disabled, we'll show you a brief summary of notifications so you can catch up on what you missed. Anyone can use Silent Mode, but we'll encourage teens to turn it on when they spend a specific amount of time on Instagram late at night.
Silent Mode will be available to everyone in the US, UK, Ireland, Canada, Australia, and New Zealand today, and we hope to expand it to more countries soon.
New ways to manage your recommendations
We want to give people more control over the content they see on Instagram. That's why we're rolling out new features globally that allow you to tell us what content you don't want recommended to you.
First, you can now hide multiple pieces of content you're not interested in at once in Explore. Additionally, when you select "Not Interested" on a post viewed in Explore, we'll try to avoid showing you this type of content in the future in other places where we make recommendations, like Reels, Search, and more.
Additionally, while you can already hide comments and text messages that contain specific words, we're now expanding this feature to include recommended posts you see on Instagram. Add a word or a list of words, emojis, or hashtags you want to avoid, like "fitness" or "recipes," and we'll stop recommending content with those words in the caption or hashtag. You can access this option in the "Hidden Words" section of your Privacy Settings.
Supporting teens' experiences with updated parental monitoring tools
In addition to providing teens with more ways to manage their time and experiences on Instagram, we want to help parents become more aware of the choices their teens make and make it easier to have conversations with them about their settings through the Center for families and supervision tools.
We recently added the ability for parents to view their teens' Instagram settings, including their privacy and account settingsIf the teen updates a setting, parents will receive a notification so they can talk to their children about the change. Parents can also see which accounts their children have blocked.
To start conversations and learn more about available parental monitoring tools, including how to set time limits, configure breaks, be notified when teens share a report, and more, visit the Family Center.
These updates are part of our ongoing work to ensure people have meaningful experiences and more control over the time they spend online and the types of content they view.
Bruce Garavito - Director
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