WITH HEALTH / September 16, 2022 /Health Communication
The Reels They multiply the reach of posts by 12 Instagram, according to the latest Metricool report. Instagram is a social network with a large number of users. It is among the favorites and that is why companies from many sectors seek their target audience on this social network, also from health sector.
Among the different objectives that can be set clinic, a laboratory or a scientific society On Instagram, it is important to reach the largest number of users possible and for them to see the content that is published. Reels are videos that have a maximum duration of 60 secondsIts features include the possibility of including filters, effects and music.
As for the health sector It refers to different types of videos that can be prepared to upload to Instagram as Reels. A video presentation of a clinic, an explanation of treatments or diseases by health professionals, to commemorate world days or to introduce the team. Contents about health and healthy living tips They are the favorites among users.
Also, when preparing health videos for Reels, you have to take into account the quality and veracity of information which is published. In the social networks There are a large number of health hoaxes, which is why users value the rigor and precision of the data they consult on the Internet.
Many contents can be adapted to carry out videos, since it is also one of the formats preferred by users and, therefore, is more successful in marketing strategies. digital marketing. In the case of Instagram Publishing videos as Reels allows you to reach a larger number of users and allow potential patients to learn about the clinic.
The key to the Reels success, according to the Metricool report, is the ability they have to reach users who do not follow us. For a Reel to have a large number of views, in addition to the video itself, other elements must be taken into account that must be completed appropriately. We refer to text and hashtags that accompany the audiovisual content.
Using prominent hashtags that are related to the topic of the post, in this case health, makes it easier to reach the target audience. In this way, the Reels help the clinics to achieve their main objectives on social networks, which include making themselves known and creating a brand image.
Despite the benefits that Reels bring to reach more users, according to the Metricool report, companies continue to use them more stories due to the ease and speed of publishing them compared to Reels or even posts.
To take advantage of the reach that the Reels that are published on Instagram, you also have to take care of the video quality that are uploaded. Videos can be recorded from the Instagram app itself or content can be uploaded from the gallery.
Among the main characteristics that must be taken into account for a health video be successful and attract the attention of users, highlight the good image and sound quality, interesting content that engages from the start and works on the emotional factor.
Working with influencersOn Instagram it is one of the strategies that many companies use in the health sector to promote their services and make their messages reach more users. In this sense, influencers are responsible for uploading all kinds of publications, including Reels, depending on what is agreed with the company.
Another of the Advantages of working with influencers It is the knowledge that these disseminators have about Instagram and the ability they have to work optimally with the different formats.
In COM Health We are specialists in social networksWe manage the profiles of clinics, laboratories, patient associations, scientific societies and healthcare technology companies, and we adapt to the latest trends such as Reels so that publications have a greater reach. Contact with us to get the most out of your social networks.
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