Consume me, I am Sorian@

The challenge of this initiative is to promote the purchase of local products, using social media.
The deputy for agriculture, Raúl Lozano, presented the campaign this morning 'Consume me, I am [email protected]'. This, which has a budget of around 7,500 euros, was born during Christmas with the objective of promoting the acquisition of Soria products, using social networks. In this sense, its manager has been very proud of recover a slogan that was born in 1989: “Looking at photos from that year, we saw the first T-shirt with that slogan, and we felt melancholy. So, we decided to use it again, adapting it to current times with the mission of filling the streets and Valonsadero with them, especially on 'Saca' Thursday.”
To achieve this, Lozano and the person in charge of this initiative, Bea Ortega, have added to the barcode, the star of the garment, a QR code that leads to the provincial website 'Soria Ni Te La Imaginas'. Here, users can experience firsthand the numerous local products that Soria offers.
Those in charge of the campaign have the challenge of making these Soria foods go viral through social media. To do so, They will raffle around 400 t-shirts with the slogan, barcode, and QR code to anyone who uploads a photo with a local product, tagging the business where they purchased it.
In the same direction, those interested in participating, both on Instagram and Facebook, They must write the hashtags: #ConsúmemeSoySoriano, #SoriaNiTeLaImaginas and #ProductoDeSoria, also mentioning the Provincial Council and the account created for this project: @cónsumemesoysoriano_
With all this, Lozano and Ortega want to encourage all residents of the province to help businesses during these important dates: "We've made an effort to make this visible in the media. "This is a very important initiative for Soria, our businesses, and our producers. These are not prosperous times for them, and we must support them more than ever."
Finally, before concluding the presentation, both recalled that People living outside the province can also participate, as long as they acquire something of these characteristics and meet all the requirements when uploading the image to their profiles.