Neymar and Richarlison, two figures of a title candidate.
MARTIN MENA
He Qatar World Cup 2022 It's the most unusual in history. Because of the date, because it's hosted in a country with little football culture, and because some teams made decisions regarding communication. Brazil, for example, signed an agreement with Meta so that its players can be in contact with the fans through WhatsApp, Instagram and Facebook.
The Brazilian Football Confederation reached an agreement with Meta, the company that owns WhatsApp, Instagram and FacebookTherefore, a new idea will be implemented to bring footballers closer to their fans.
From the leadership of the Brazilian national team they explained: “The unprecedented partnership offers fans of the sport and the Brazilian National Team a new way to interact with the team and the Canarinho mascot through WhatsApp, and receive exclusive content on the CBF Instagram.”
There will be a WhatsApp contact that any fan can connect to. Through it, fans will be able to follow their idols' training sessions, news, and daily activities throughout the season. Qatar World Cup 2022. But not only that, they'll even receive responses from the players.
This official communication account is called 'Canarinho', which is the name of the mascot of the Brazil national team.
Fans will receive daily content, including videos from behind the scenes of the squad, training recaps, compilations of the best moments from each match, high-quality photos, and more.
An algorithm will allow the bot running this WhatsApp account to respond to each question based on fan demand.
There will also be an augmented reality filter with Instagram stories that can be shared with other contacts.
In the official statement, the Confederation added: “The partnership with Meta will expand our connection with fans. Every day, millions of Brazilians use Meta apps to connect with what they love most. This partnership with the CBF demonstrates the synergy between our brands and football.”
In recent weeks there have been widespread complaints because there was still official competition at club level, even with the proximity of the Qatar World Cup 2022, considering the limited rest and preparation time, but also the possibility of players suffering injuries without having the chance to recover in time.
Despite this, some players aren't so cautious in the run-up to football's biggest event. Or so it seems. Dani Alves.
The Brazilian full-back did not hold anything back during the team's practice. TiteIn a ball job he went all out Peter, who was hit with a kick on the ankle and could have been injured.
Then, in a rondo, it was about Raphinha also recklessly. The Barcelona footballer jumped out, clutching his left ankle and calf.
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