The metaverse will be increasingly present in the relationship between companies and consumers on platforms like Instagram, and the use of augmented reality and more interactive ads are also some of the main trends for next year.
Recently Instagram published its Trends Report for 2023. A data-driven guide from the platform itself to identify key social and cultural intentions shown by users of the social network.
For Samuel Pereira, digital traffic specialist, entrepreneur, investor and founder of SDA Holding, Paying attention to this data is important to understand the consumer behavior of Internet users. inside and outside the networks.When a manager tries to understand how the public behaves in the most diverse situations, he is seeking the growth and development of his business through more assertive and efficient actions.", he reveals.
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The Instagram report notes that Three out of four Generation Z users follow a digital influencer who has some type of special need.The platform identified this movement years ago when it implemented a series of accessibility-related features in its app.
For the specialist, investing in big names on the internet and focusing actions on specific communities is essential today. Considered an increasingly exploited reality, Shopping on social networks is already a success among consumers.
“Instagram has yet to develop its own social commerce feature, and integration with Facebook is required to perform this type of transaction. However, in 2022, the platform made purchasing via chat available to US users, which could be a test to analyze audience behavior before fully implementing this type of solution.“,” says Samuel.
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According to the founder of SDA Holding, he metaverse It will be increasingly present in the relationship between companies and consumers on platforms like Instagram.. “In 2022, the platform's avatar was rolled out to all users of the social network and integrated with other Meta apps such as Facebook, WhatsApp, and Messenger. Promoting the use of unique avatars as a form of digital identity encourages more people to interact with their virtual characters, which is key to interacting within the metaverse. Generation Z wants to build new worlds to express their uniqueness and foster equality in digital spaces. They want avatars that reflect different body types, clothing, and skin tones to be adequately represented in this new virtual universe.", he reports.
Although the term “Artificial intelligence"It may scare some people, but technology is essential for better distribution of content on users' timelines.. “Instagram's algorithm is a major sticking point, as the platform's AI is one of the reasons users see old posts or posts from unknown people in their timelines. The social network's goal is to highlight creators' best posts and reels in the feed and explore tab by 2023, highlighting content that's truly relevant to each user.", notes the entrepreneur.
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Finally, The use of augmented reality and more interactive ads are also some of the main trends for next year.. “Depending on the number of possibilities Instagram offers to brands and content creators, the greater the chances of capturing the public's attention. To achieve this, new creation tools will be integrated into the app, such as GIFs generated from the Live Photos feature, 3D technology posts, integration of NFT arts and the possibility of publishing ads that make real use of these tools", he concludes.
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