Social media is both an art and a science. It's an art because it's a place where users can express their creativity, unwind, and find inspiration. Creators must also use their creativity to the fullest, as social media platforms like Instagram are so saturated with content that they must prove their content is more valuable than others.
Instagram, for example, is also a science, because to make it work and grow, you have to learn about metrics, use tools to understand your audience, and conduct experiments.
So far, no one can agree on whether virality is an art or a science. Is it coincidence, luck, or is there a secret formula for making content go viral?
There are some who believe it's just luck, since there are no parameters or rules that dictate how to make viral content; it all seems very spontaneous. However, there are others who believe it's a science and that There are factors that help your content become vitalFactors like engagement and likes increase the likelihood that your content will reach millions of screens.
Here are 10 tips to boost Insta engagement and get likes, ranked from the quickest and most effective to the most time-consuming and sustainable:
The fastest and most effective method is to buy Instagram likes. This method is undoubtedly the most controversial, since you're not growing your audience and engagement organically. However, The reality is that organic growth takes a long time… usually months!
In fact, buying Instagram followers and likes is much more common than you might think. Some accounts choose to buy a small number of likes and followers and combine it with valuable content and constant interaction with new followers.
Can buy likes on Spanish and cheap Instagram with this reliable service.
Don't underestimate the power of hashtags. Hashtags are a way Instagram knows what content is about and can show it as suggested content or first when users search for a specific word.
Additionally, using low-volume hashtags can help users find you, compared to high-volume hashtags.
For example: If you search for #maquillajededia, the first results have no more than 100 likes.
However, for the hashtag #maquillajeprofesional, the first results have more than 600 likes each, which creates a disadvantage for new accounts with few followers.
In addition, the volume of #maquillajededia is only 300,000 compared to 3,000,000 for #maquillajes profesional
So Search for relevant hashtags that might interest your target audience and with medium volume!
💡 Pro Tip: Keep a hashtag folder! If you post consistently, you can identify content patterns and use similar hashtags depending on the occasion. But don't overdo it! If there are three times as many hashtags as descriptions, it's probably better to reduce them.
It's true that there are times when users are more active. There will always be more users on Instagram at 3 p.m. than at 3 a.m. But every day has its peak time.
For example, a study conducted by HubSpot on the best times to post on Instagram shows that the days when users are most active are the weekends. On Saturdays, people are most active on Instagram from 6 pm to 11 pm. On Sundays, however, activity starts at 4 pm and ends at 9 pm.
The least active days appear to be Thursday and Friday, as users are only active from 9 pm to 10 pm.
However, this study doesn't guarantee that these times will work for you, so identify which days and times work best for your content. Instagram offers metrics to identify when your posts perform best.
Unfortunately, unless you have an already developed brand, followers won't come on their own; you have to go out and find them. But how do you find followers online?
Follow competitors with more followers than your account and leaders in your industry.
For example, if you sell kitchen products, follow established kitchen product accounts like BuzzFeed Tasty and follow their followers, as most of them are likely foodies who love to cook—your ideal customers.
Managing an Instagram account takes time, as it's not enough to create a content calendar, design images, write descriptions, choose hashtags, and post… You also have to interact with the posts.
Interacting with your followers makes your account feel personal and helps motivate more interactions. To encourage your followers to comment, like, or share, be sure to to add a CTA at the end of each post.
💡 Pro Tip: Try mentioning other accounts in your description and adding a location. This way, tagged people can boost your likes. Instagram can use geolocation to showcase your content.
Video is King. You've probably heard it before. Apps like TikTok are revolutionizing the world of social media, which is why Instagram hasn't been left behind and modified its algorithm to prioritize short videos (Reels) over photos.
The advantages of posting Reels over photos:
If you're stuck for what to post, check out this list of Instagram Reel ideas.
Nothing you find on the internet can determine the success of your Instagram account. The only way to know is to try.
Measure your activity and the level of engagement on your posts. These are the most common metrics you can measure:
The first thing your future followers see is your profile, your description and followers.
Make sure your description is compelling and encapsulates the essence of your business. You can also add a CTA such as visiting your online store, learning more about your services, or simply following you!
Buzzfeed's Bringme perfectly describes what the account is about and includes the most relevant hashtags. They also include a bio link that makes it easy for readers to connect with the Buzzfeed website.
You've probably seen these types of strategies before on Instagram, as they're very popular. Contests are very effective ways to boost engagement and get more likes on Instagram.
You can use strategies like:
In this example, Califafarms gives away free oat milk in exchange for following specific accounts and incentivizing followers to tag other accounts.
Behind-the-scenes footage works really well, as it shows that the account is real. Plus, people prefer to see faces rather than objects.
Furthermore, this shows that the people behind all the content put in the effort to produce it, which generates empathy.
Remember that success doesn't come quickly, but if you start consistently following these tips, you'll see results. 👍
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