Given the recent period of isolation in Mexico and the world, due to the spread of the COVID-19 virus, your business may be going through unusual situations, such as decreases in consumption, interruption of the normal work day and a considerable reduction in income. All of this was to be expected, since one of the main recommendations of health authorities and governments, at an international level, is to stay at home as much as possible to avoid further infections.
Now that you have more time, as a result of the restrictive measures and the lack of clients, you can dedicate yourself to Optimize your business's presence on the Internet and social networks; and if your product is not yet within a few clicks, what better than venture into the digital world from now on.
Learn from home, at your own pace
Nowadays, it is much easier to learn from the comfort of your home: you will only need a device with Internet access - smartphone or computer - and a desire to explore cyberspace in search of new knowledge about online business. You can start by reading specialized blogs to better understand the domain of these digital platforms: concepts such as digital marketing, community manager or social media are among the main topics related to entrepreneurship and business on the Internet.
Without a doubt, with new technologies you have many options at your disposal to market your products or services from social networks or websites, which can keep your business afloat in times of quarantine. And now, like never before, companies have realized the importance of digitize your sales and customer service processes, because the Internet will always allow them to continue working from home.
Adapt your business to social media
While websites —mainly in their online store format— are an excellent option for your business, there is no doubt that social networks are the users' favorites. Recent studies by the Mexican Internet Association on digital marketing and social networks in Mexico indicate that, of the 100 most important companies in the country, 79 % have a active Facebook account, Likes, sharing and comments are the most common forms of interaction.
Another study by this civil association reveals that 46% of users use the Internet to buy online; while 61% of these purchases come from the interaction with advertising on social networks and websites.
Therefore, having a presence in the digital platforms It should already be a priority for businesses and brands, since these concentrate the majority of user interactions.
More and more entrepreneurs have opted to use these digital channels to advertise their products or services, achieving a successful communication strategy. In this way, social networks are useful for establishing business relationships, closing sales and building customer loyalty.
Consult the digital marketing professionals
Promoting your brand or products on social media requires digital marketing strategies that guarantee results. These digital solutions must be executed by experts, who will be responsible for conceptualizing and managing each advertising campaign tailored to your needs. Digital marketing professionals will achieve your business goals from their experience in analyzing results, always attentive to the innovations offered by markets and technologies.
If you have any questions or concerns about how to make your business stand out on social media, contact us and receive the best advice!
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