During the recent period of isolation in Mexico and the world, due to the spread of the COVID-19 virus, Facebook has published on its web portal for companies a series of recommendations that will allow your business to cope with this global crisis, One of their main tips is to “keep your company active.” Below, discover the five recommendations you can follow today to keep your company or business operating.
Protect yourself and stay informed
To keep you up to date with the situation, consult official and reliable sources, such as the World Health Organization (WHO) or your local government health department, so that you are able to react quickly to changes that may affect you or your clients. Follow WHO on Facebook or Instagram.
Stay in touch with your customers
Share important information proactively with customers via email or through your website, your Facebook page, your Instagram business profile or any other means you use to connect with them. Keep in mind that you can pin important posts to the top from your Facebook page so that it is easier to see them. It is recommended that you include information about the measures you take to protect your facilities or products, or explain how you will handle customer queries if shipping delays occur.
You can also Update your page's schedules to show customers how and when you are available to do business. Notify customers of any changes or modifications to availability or services.
Do business online
Think if you can offer products or services online. Promote digital gift cards for your business on Facebook, which you can set up with one of the social platform's partners so people can easily discover your business and show their support. In addition, organize webinars or go live on social channels like Facebook or Instagram if you need to postpone or cancel planned events due to a disease outbreak.
Plan your customer service
With the aim of Offer transparency and a high level of responsiveness to your customers During this difficult time, it is advisable that you have everything prepared for respond to questions and requests you receive. You can create response templates to reply to emails or set up instant answers that include the information you think your customers will need. Connect with customers in real time and for free with Instagram or Messenger direct messages, or set up a WhatsApp Business profile.
Provides a list of frequently asked questions
Prepare a list of answers to the questions you are most likely to receive from customers and provides the greatest degree of clarity and confidence possible.
This is an example of a frequently asked questions list:
Q: Can I cancel my order (tickets/training programs/gym memberships)?
A: Of course. Upon your request, we will cancel your order, reschedule or cancel your trip, or unregister you. Once your order is cancelled, we will refund the original purchase amount to your account. We look forward to serving you soon.
Follow these tips and Keep your business running to avoid, as far as possible, any economic impact. Find out about the small business support programs available in your area – any financial assistance, no matter how small, can make a difference during this difficult time.
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