The reels of Instagram will be the only video format in the application after the disappearance of the 'IGtv' section and the change in the interface.
Enan López de Freitas (partner and CMO of the agency) The White Rabbit) explains that “the focus will be on content creators, so that they can Develop quality reels within the app, without having to resort to an external editor.. In this way, Instagram changes every day to get closer to its biggest competitor: TikTok.”
The reels They emerged as short vertical videos with a maximum duration of 60 seconds, but with the next one update, any video shorter than 15 minutes will be shared as reel.
Agustina Chiaravalli (Social Media and Digital Manager of The White Rabbit) points out that this new feature "includes templates for editing within the application. It is about preset templates to adapt the content, seeking to facilitate the use of the format.”
On the other hand, users will be able to make duets with other content creators, Templates will be included to compare your own content with the original videos and new security options will also be added and privacy.
Videos allow products and services to be shown in a more precise way, therefore, the social network bet only on the reels to offer a better consumer experience and reach a wider audience.
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