Instagram tests a new feature to make money with Reels – WWWhat's new

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Posted on September 13, 2022
Instagram is testing a new feature that will allow creators to monetize their content on the platform.
This is a tipping system similar to what we find on other social platforms, such as TikTok.
Instagram is testing a new dynamic so that creators can earn money with Reels. As mentioned in Xda Developers, this new feature called “Gifts” will allow users to support their favorite creators with tips.
While the Meta team has confirmed this experiment, they have not provided any details about this new feature. However, it is a dynamic that we have already seen on other social platforms, such as YouTube, Facebook, Twitter, TikTok, among others.
For example, in TikTok streams, creators can enable the possibility for their followers to send gifts. Of course, this is a system that allows users to choose between different options and gifts.
So beyond likes and comments, Instagram users will be able to contribute to the monetization of their favorite creators' content with their financial contributions. It should not be forgotten that Instagram has a similar dynamic with the "Badges" of live broadcasts.
A feature that is available in some markets allows users to buy different types of badges, ranging from $0.99 to $1.99, in order to support artists or creators. And it is not the only proposal, as Instagram has been implementing and removing different mechanisms for creators to earn money with their photos and videos.
For now, this new feature is part of an internal test, so we will have to wait for future updates to find out if this dynamic will remain as an experiment, or if Instagram will implement it in the app.

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