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Richarlison gained one million Instagram followers in 90 minutes!
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Richarlison blew up the World Cup with a volley that's on track to become the best goal of the competition... and on social media. The Tottenham striker became, with his double, the star of the Canarinho's victory against Serbia (2-0) in the match that ended the first day of the group stage.
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'Pombo' (dove, in Spanish) is one of the most charismatic players in the Seleçao. And her dazzling success on the pitch became a milestone in cyberspace: she gained one million followers on Instagram during the match against Serbia! That's up from 7.5 million to 8.5 million.
Richarlison's success is already a media phenomenon, as he now has 11.1 million followers on his personal account! That's 3.6 million more followers in less than 24 hours.
And it's not all because of his magnificent goal.. The '9' is one of the Brazilian internationals who best connects with the young audiences of his country. For two reasons: for its self-confidence and authenticity; and, at the same time, for its advocacy of social causes. In this last aspect, He is the antithesis of Neymar Jr., who supports the far right..
In Doha, Richarlison has taken a stand against homophobia and racism, two banners he has actively championed for years. She has also campaigned for a more sustainable and green world, challenging the Amazon deforestation policy promoted by the far-right Bolsonaro government, whose term ends on December 31. And, at the cruelest moment of the pandemic in Brazil, he raised funds for research at the University of Sao Paulo.
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The presence of 'Pombo' is a reason for optimism for the Seleçao, knowing that they will be without Neymar, who has a sprained ankle, next Monday against Switzerland. A victory would ensure the 'verdemarela' would qualify for the round of 16.
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