The managers of the gourmet products store The Marjoram Deli Shop (Juan Flórez, 59, A Coruña) have been surprised because one of the videos on the establishment's Instagram account has reached more than 10 million views. “For us it was a surprise by chance, because it is not even one of our best videos,” he explains. Angel Veiga, person in charge of the premises.
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What is seen in the successful content is an employee of the establishment cutting with a lyre a piece of cheese“This cutting method is very common in specialized places, but perhaps in the city of A Coruña it is rarely seen,” says Veiga. This is a copy of Abuelo Ruperto, which is from Murcia and is made with raw sheep's milk. “Our customers really like it, we sell three to four pieces a week,” he says.
This triumph in video views has not yet translated into an increase in sales. However, Angel Veiga He says that social media is “a platform that you have to be on”, especially to promote and advertise yourself. The truth is that this local business in A Coruña has an online sales channel that represents 81%3T of the business's total turnover.
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