{"id":9014,"date":"2022-06-09T13:10:47","date_gmt":"2022-06-09T19:10:47","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/?p=9014"},"modified":"2022-06-09T13:10:50","modified_gmt":"2022-06-09T19:10:50","slug":"images-you-can-hear-cocacola","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/business\/images-you-can-hear-cocacola\/","title":{"rendered":"Images you can hear \u2013 Cocacola"},"content":{"rendered":"<p>Coca Cola and DAVID Miami sought to break through this sensory barrier with an ingenious campaign.<br>Can you hear an image? If we speak literally, the answer would be no; however, a visual stimulus can help your brain remember a specific sound. <\/p>\n\n\n\n<p>The images in this campaign show actions with characteristic and identifiable sounds, a can being opened, a bottle being uncorked and a glass of Coca Cola just poured. The intention is to appeal to the memory of the viewer who, upon seeing these images, \u201chears\u201d them. The photographs were complemented with the slogan \u201ctry not to hear this\u201d.<br><br><\/p>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6a0669d\" data-block-id=\"6a0669d\"><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-9015\" src=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/trata-de-no-ecuchar-esto-cocacola.jpg\" width=\"640\" height=\"354\" srcset=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/trata-de-no-ecuchar-esto-cocacola.jpg 640w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/trata-de-no-ecuchar-esto-cocacola-500x277.jpg 500w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/trata-de-no-ecuchar-esto-cocacola-293x162.jpg 293w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img fetchpriority=\"high\" decoding=\"async\" class=\"stk-img wp-image-9015\" src=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/trata-de-no-ecuchar-esto-cocacola.jpg\" width=\"640\" height=\"354\" srcset=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/trata-de-no-ecuchar-esto-cocacola.jpg 640w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/trata-de-no-ecuchar-esto-cocacola-500x277.jpg 500w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/trata-de-no-ecuchar-esto-cocacola-293x162.jpg 293w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure><\/div>\n\n\n\n<p>Camilla Zanaria, Content Lead for Coca Cola in Europe, said: \u201cWith this campaign, we aim to activate the sensory memory of our consumers, challenging them to hear an image for the first time, and for our ad to end up in their heads.\u201d<\/p>\n\n\n\n<p>This campaign can be classified as part of the ASMR (Autonomous Sensor Meridian Response) trend, which is a phenomenon that causes a certain pleasure when seeing or hearing something that satisfies the brain. As it is a stimulus, not everyone feels it in the same way, but it usually causes a tickling sensation on the back of the neck.<\/p>\n\n\n\n<p>What do you think about this campaign? Did Coca Cola achieve its goal and make you listen to its images?<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"354\" src=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Publicidad-en-imagen-que-puede-escucharse.jpg\" alt=\"\" data-id=\"9016\" data-full-url=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Publicidad-en-imagen-que-puede-escucharse.jpg\" data-link=\"https:\/\/leadmarketing.com.mx\/?attachment_id=9016\" class=\"wp-image-9016\" srcset=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Publicidad-en-imagen-que-puede-escucharse.jpg 640w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Publicidad-en-imagen-que-puede-escucharse-500x277.jpg 500w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Publicidad-en-imagen-que-puede-escucharse-293x162.jpg 293w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><noscript><img decoding=\"async\" width=\"640\" height=\"354\" src=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Publicidad-en-imagen-que-puede-escucharse.jpg\" alt=\"\" data-id=\"9016\" data-full-url=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Publicidad-en-imagen-que-puede-escucharse.jpg\" data-link=\"https:\/\/leadmarketing.com.mx\/?attachment_id=9016\" class=\"wp-image-9016\" srcset=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Publicidad-en-imagen-que-puede-escucharse.jpg 640w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Publicidad-en-imagen-que-puede-escucharse-500x277.jpg 500w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Publicidad-en-imagen-que-puede-escucharse-293x162.jpg 293w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"460\" src=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Trynottohearthis1_cocacola_gal_g.jpg\" alt=\"\" data-id=\"9017\" data-full-url=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Trynottohearthis1_cocacola_gal_g.jpg\" data-link=\"https:\/\/leadmarketing.com.mx\/?attachment_id=9017\" class=\"wp-image-9017\" srcset=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Trynottohearthis1_cocacola_gal_g.jpg 832w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Trynottohearthis1_cocacola_gal_g-770x426.jpg 770w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Trynottohearthis1_cocacola_gal_g-500x276.jpg 500w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Trynottohearthis1_cocacola_gal_g-293x162.jpg 293w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><noscript><img decoding=\"async\" width=\"832\" height=\"460\" src=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Trynottohearthis1_cocacola_gal_g.jpg\" alt=\"\" data-id=\"9017\" data-full-url=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Trynottohearthis1_cocacola_gal_g.jpg\" data-link=\"https:\/\/leadmarketing.com.mx\/?attachment_id=9017\" class=\"wp-image-9017\" srcset=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Trynottohearthis1_cocacola_gal_g.jpg 832w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Trynottohearthis1_cocacola_gal_g-770x426.jpg 770w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Trynottohearthis1_cocacola_gal_g-500x276.jpg 500w, https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/Trynottohearthis1_cocacola_gal_g-293x162.jpg 293w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><\/noscript><\/figure><\/li><\/ul><\/figure>","protected":false},"excerpt":{"rendered":"<p>Coca Cola y y DAVID Miami buscaron traspasar esta barrera sensorial con una ingeniosa campa\u00f1a.\u00bfSe puede escuchar una imagen? Si hablamos de manera literal la respuesta ser\u00eda no; sin embargo, un est\u00edmulo visual puede ayudar a que tu cerebro recuerde un sonido en espec\u00edfico. Las im\u00e1genes de esta\u00a0campa\u00f1a\u00a0muestran acciones con sonidos caracter\u00edsticos e identificables, una lata abri\u00e9ndose, una botella destap\u00e1ndose y un vaso de Coca Cola reci\u00e9n servido. La intenci\u00f3n es apelar a la memoria del espectador que al ver [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[149,125],"tags":[42,151,90,150],"class_list":["post-9014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-negocios","tag-campanas-publicitarias","tag-cocacola","tag-marketing-digital","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Im\u00e1genes que puedes escuchar - Cocacola<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/business\/images-you-can-hear-cocacola\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Im\u00e1genes que puedes escuchar - Cocacola\" \/>\n<meta property=\"og:description\" content=\"Coca Cola y y DAVID Miami buscaron traspasar esta barrera sensorial con una ingeniosa campa\u00f1a.\u00bfSe puede escuchar una imagen? Si hablamos de manera literal la respuesta ser\u00eda no; sin embargo, un est\u00edmulo visual puede ayudar a que tu cerebro recuerde un sonido en espec\u00edfico. Las im\u00e1genes de esta\u00a0campa\u00f1a\u00a0muestran acciones con sonidos caracter\u00edsticos e identificables, una lata abri\u00e9ndose, una botella destap\u00e1ndose y un vaso de Coca Cola reci\u00e9n servido. 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