{"id":2042,"date":"2020-05-05T11:45:52","date_gmt":"2020-05-05T17:45:52","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/?p=2042"},"modified":"2020-05-05T11:45:59","modified_gmt":"2020-05-05T17:45:59","slug":"brand-identity-what-it-is-and-key-points-to-consider","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/uncategorized\/brand-identity-what-it-is-and-key-points-to-consider\/","title":{"rendered":"Brand identity: what it is and key points to consider"},"content":{"rendered":"<p>Create a<strong> brand identity<\/strong> Successful is not an easy task, but it can be done <strong>improve sales and simplify the growth of your business.<\/strong> The truth is that, just like with people, <strong>Each brand is known for its particular characteristics. <\/strong>In this article we present the key points to consider for <strong>position yourself in the minds of consumers.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is brand identity?<\/h3>\n\n\n\n<p>Brand identity is the <strong>set of objectives, visions and values of a brand, and integrates all the aspects that support it, <\/strong>both in visual and textual terms as well as in marketing. Its main objective is <strong>position itself in the imagination of consumers and be a differentiator from the competition.<\/strong> In other words, it is defined as the <strong>personality of your company. <\/strong>In this regard, American businessman and founder of Amazon, Jeff Bezos, says: <strong><em>\u201cA brand&#039;s identity is what people say about you when you&#039;re not there.\u201d<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key points for building a brand identity<\/h3>\n\n\n\n<p>If what you want is <strong>define your brand identity,<\/strong> you should consider the following key points to do so:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create a document with the <strong>Mission, vision and values<\/strong> of your company will allow you to establish a brand strategy based on your own culture and principles.<\/li><li>Highlight the <strong>added value<\/strong> What your brand offers\u2014that is, that differentiating element that no one else has\u2014through its products or services.<\/li><li>Defines the <strong>experience that customers will have<\/strong> \u2014that is, what you want people to feel when interacting with your brand.<\/li><li>Have a <strong>logo<\/strong> It will facilitate recognition by consumers, thus positioning your brand over time.<\/li><li>The <strong>color selection<\/strong> that you use on your website, advertising or packaging should be geared towards your target audience and the emotions you want to evoke in each buyer.<\/li><li>One of the most important elements is the <strong>typography: <\/strong>Choose a lettering style that is distinctive and really conveys your brand&#039;s personality.<\/li><li>With a good <strong>slogan<\/strong> You will be able to attract the public&#039;s attention to increase your sales.<\/li><li>Establishes <strong>guidelines for the use of images or photographs, <\/strong>This will allow you to improve your customers&#039; visual experience.<\/li><li>Develop your brand around a <strong>history<\/strong> will create emotional bonds between your company and its consumers, just be authentic and communicate your vision of the world!<\/li><\/ul>\n\n\n\n<p>If you are ready for <strong>create a brand identity,<\/strong> and thus, remain in the imagination of your clients, contact us and receive the best advice!<\/p>","protected":false},"excerpt":{"rendered":"<p>Crear una identidad de marca exitosa no es tarea f\u00e1cil, pero puede mejorar las ventas y simplificar el crecimiento de tu negocio. Lo cierto es que, al igual que sucede con las personas, cada marca es conocida por sus caracter\u00edsticas particulares. En este art\u00edculo te presentamos los puntos clave a considerar para posicionarte en la mente de los consumidores. \u00bfQu\u00e9 es la identidad de marca? La identidad de marca es el conjunto de objetivos, visiones y valores de una marca, [&hellip;]<\/p>","protected":false},"author":3,"featured_media":2045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[114,89,115],"class_list":["post-2042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-identidad-de-marca","tag-negocios-en-internet","tag-puntos-clave"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identidad de marca: qu\u00e9 es y puntos clave a considerar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/uncategorized\/brand-identity-what-it-is-and-key-points-to-consider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identidad de marca: qu\u00e9 es y puntos clave a considerar\" \/>\n<meta property=\"og:description\" content=\"Crear una identidad de marca exitosa no es tarea f\u00e1cil, pero puede mejorar las ventas y simplificar el crecimiento de tu negocio. Lo cierto es que, al igual que sucede con las personas, cada marca es conocida por sus caracter\u00edsticas particulares. En este art\u00edculo te presentamos los puntos clave a considerar para posicionarte en la mente de los consumidores. \u00bfQu\u00e9 es la identidad de marca? La identidad de marca es el conjunto de objetivos, visiones y valores de una marca, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadmarketing.com.mx\/en\/uncategorized\/brand-identity-what-it-is-and-key-points-to-consider\/\" \/>\n<meta property=\"og:site_name\" content=\"Lead Marketing agencia publicidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeadMarketingMx\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-05T17:45:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-05T17:45:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/536-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Jared Mart\u00ednez M\u00e1rquez\" \/>\n<meta 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