{"id":15083,"date":"2023-01-22T03:02:47","date_gmt":"2023-01-22T09:02:47","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/shakira-catapulta-casio-en-instagram-100-mil-nuevos-seguidores-revista-fortuna\/"},"modified":"2023-01-22T03:02:47","modified_gmt":"2023-01-22T09:02:47","slug":"shakira-catapults-casio-on-instagram-100-thousand-new-followers-fortuna-magazine","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/shakira-catapults-casio-on-instagram-100-thousand-new-followers-fortuna-magazine\/","title":{"rendered":"Shakira catapults Casio on Instagram: 100 thousand new followers\u2026 \u2013 Fortuna Magazine"},"content":{"rendered":"<p><a href=\"https:\/\/www.hijoletequila.com\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/revistafortuna.com.mx\/wp-content\/uploads\/2022\/12\/28-Nov-Estadio-Generales-370x170-1.png\" alt=\"\" width=\"370\" height=\"72\"><noscript><img decoding=\"async\" src=\"https:\/\/revistafortuna.com.mx\/wp-content\/uploads\/2022\/12\/28-Nov-Estadio-Generales-370x170-1.png\" alt=\"\" width=\"370\" height=\"72\"><\/noscript><\/a><br \/>Approximate reading time: 2 minutes, 51 seconds<br \/>Drafting<br \/>Following the publication of the most controversial topic of <span style=\"color: #000000\"><a style=\"color: #000000\" href=\"https:\/\/es.wikipedia.org\/wiki\/Shakira\"><strong>Shakira<\/strong><\/a>,<\/span> The Colombian&#039;s official account gains 1.7 million followers on Instagram, while Piqu\u00e9 increases by almost a million <strong>followers<\/strong> and <strong>Bizarrap enters<\/strong> 507,000 new followers<br \/><strong>Samy Alliance,<\/strong> Bizarrap, a comprehensive marketing and communications services company that assists brands in defining their digital strategy, has conducted a social listening study on the conversation surrounding the publication of Session 53 by Bizarrap and Shakira on social networks over the weekend.<br \/>The main conclusion from listening is that the release of the song has improved the perception of <strong>Cassius<\/strong> and <strong>Twingo<\/strong> and has led to a significant increase in followers for all three involved. After that, <strong>Samy Alliance<\/strong> He says that the mentions in the song have been of great benefit to the brands.<br \/>Since the release of the Colombian&#039;s new song on January 12, the networks have registered a total of 400,801 total mentions, 71% of which belong to Latin America. Samy Alliance&#039;s analysis also indicates that the highest peak of mentions was recorded one hour after the release of the song, with subsequent peaks that were coordinated with the responses of those involved and the <strong>participating brands.<\/strong><br \/>Of the three personalities, <strong>Shakira<\/strong> is the one who registers the most mentions (280K), followed by Piqu\u00e9 (168K) and <strong>Bizarrap<\/strong> (95K). Taking into account the evolution of mentions of the three people involved in the last 6 months, for all of them it is the highest peak of mentions on social networks. In fact, this is the highest peak of relevance for Shakira in the last 6 months, who saw the conversation around her multiply by 4, as Samy Alliance points out. As for Piqu\u00e9, the conversation following the song is almost 3 times higher than that generated when he announced his retirement.<br \/><strong>Casio and Twingo, clearly benefited<\/strong><br \/>One of the mentions that has generated the most buzz on social media is that of the different brands in the lyrics of the song, leading to numerous allusions by users. <strong>According to<\/strong> the study of the evolution of conversation, Samy Alliance has detected that <strong>Cassius<\/strong> and <strong>Twingo<\/strong> have achieved twice as many mentions as Rolex and Ferrari, reaching 105.5K mentions among mass market brands and 62K between the two luxury brands.<br \/>The rise in mentions has translated into an increase in followers on social media, with Casio being the brand that has benefited the most from this, growing by 94.4K followers on Instagram and 11.4K on Twitter. Although the other brands have also seen an increase, these are not far from their regular growth. For its part, Ferrari has gained 74.5K new followers. <strong>followers<\/strong> in <strong>Instagram<\/strong> and 3.3K on Twitter; Renault 840 new followers on Instagram and 1.7K on Twitter; and Rolex 22.2K on Instagram and 4.6K on Twitter.<br \/><strong>The \u201cjudo technique\u201d is the key to winning on social media<\/strong><br \/>In this sense, <strong>Francisco Porras,<\/strong> director of <strong>Communication<\/strong> in <strong>Samy Alliance<\/strong> He said that the positive impact for these brands is due to \u201cthe agility with which they react, something I would call judo marketing and which allows you to take advantage of what could be considered an attack. The judo technique allows you to take advantage of the opponent&#039;s strength to use it to your advantage and emerge victorious from a situation that may seem complicated. Casio and Twingo have been able to respond with agility and ingenuity, something that other brands have also wanted to do to take advantage of this viral conversation.\u201d<br \/>According to Samy Alliance data, if we compare the volume recorded between the day before the song was released and the day itself, conversation around Ferrari increased by 4,561 TP3T. Rolex, on the other hand, has experienced the most relevant peak in the last 6 months, with conversation increasing by 3,442 during the same period of time. The most benefited from this increase are Casio and Twingo, who have recorded an increase in conversation of 18,232 TP3T and 82,980 TP3T respectively.<br \/>Focusing on sentiment, the agency has made a comparison between the perception on social networks between the 4 days prior to the launch and the 4 days after it. Although all brands have seen a decrease in negative sentiment and an increase in neutral sentiment, <strong>Twingo<\/strong> has decreased negative sentiment by 57.8% and seen an increase in positive sentiment by 15.6%.<br \/>\u201cWe are facing a great example of the power of social networks, as the conversation was born digitally with a launch on YouTube and the affected brands have entered the conversation through networks, generating a brutal communication campaign - says Marcos Fern\u00e1ndez, director of Social Media at Samy Alliance -; although it is true that there is a lot of opportunism, we have seen how many brands have approached <strong>Cassius<\/strong> and <strong>Twingo<\/strong> in a supportive and interested way that has resulted in a very natural way of introducing advertising to the audience.\u201d<br \/><strong>You may also like:\u00a0<\/strong><span style=\"color: #000000\"><a style=\"color: #000000\" href=\"https:\/\/revistafortuna.com.mx\/2023\/01\/19\/listos-para-los-desafios-de-los-autos-electricos-y-la-seguridad-que-demandan-tesa\/\">Ready for the challenges of electric cars and the safety they demand: tesa<\/a><\/span><br \/><label for=\"wp-comment-cookies-consent\">Save my name, email, and website in this browser for the next time I comment.<\/label><\/p>\n<p><a href=\"https:\/\/revistafortuna.com.mx\/aviso-de-privacidad\/\">Privacy Notice<\/a><br \/><a href=\"https:\/\/revistafortuna.com.mx\/suscripcion\/\">Fortuna Magazine Subscription<\/a><br \/>Copyright&nbsp;<sup>\u00a9<\/sup>&nbsp;2022 by Fortuna Magazine. <br \/>All Rights Reserved.<\/p>\n<p><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMieWh0dHBzOi8vcmV2aXN0YWZvcnR1bmEuY29tLm14LzIwMjMvMDEvMTkvc2hha2lyYS1jYXRhcHVsdGEtY2FzaW8tZW4taW5zdGFncmFtLTEwMC1taWwtbnVldm9zLXNlZ3VpZG9yZXMtZW4tc29sby03Mi1ob3Jhcy_SAQA?oc=5\">source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Tiempo de lectura aprox: 2 minutos, 51 segundosRedacci\u00f3nTras la publicaci\u00f3n del tema m\u00e1s pol\u00e9mico de Shakira, la cuenta oficial de la colombiana gana 1,7 millones de seguidores en Instagram, mientras que Piqu\u00e9 incrementa en casi un mill\u00f3n de followers y Bizarrap ingresa 507.000 nuevos seguidoresSamy Alliance, compa\u00f1\u00eda de servicios integrales de marketing y comunicaci\u00f3n que acompa\u00f1a a las marcas en la definici\u00f3n de su estrategia digital, ha realizado un estudio de social listening sobre la conversaci\u00f3n en torno a la [&hellip;]<\/p>","protected":false},"author":1,"featured_media":15084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-15083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - 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