{"id":15027,"date":"2023-01-20T13:15:31","date_gmt":"2023-01-20T19:15:31","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/twitter-experimenta-con-un-cambio-importante-en-los-hashtags-digital-trends-espanol\/"},"modified":"2023-01-20T13:15:31","modified_gmt":"2023-01-20T19:15:31","slug":"twitter-experiments-with-a-major-change-in-hashtags-digital-trends","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/twitter-experiments-with-a-major-change-in-hashtags-digital-trends\/","title":{"rendered":"Twitter experiments with a major change in hashtags \u2013 Digital Trends"},"content":{"rendered":"

Clickable hashtags are important to how people experience your content. Twitter<\/strong><\/a>Clicking on hashtag links is a convenient way to find more tweets related to specific, niche topics. And they're so useful for browsing content that other popular social media platforms (like Instagram and TikTok) have them, too.
So why would any platform, especially Twitter, want to experiment with reducing the functionality of such a feature? We don't know. But apparently that's what's happening. On Monday,\u00a0Jane Manchun Wong tweeted a screenshot<\/a>\u00a0from what appears to be an experimental change to the way hashtags work in the Bird app: in this case, as Wong notes, that change apparently involves having hashtags without clickable links \u201cunless the tweet contains branded hashtags like #OneTeam and #Periscope where brands pay to add an icon next to hashtags for a time to promote things.\u201d
Twitter is working on an experiment where #hashtags<\/a> There are no longer clickable links
(unless the Tweet contains Branded Hashtags like #OneTeam<\/a> and #Periscope<\/a> that brands pay to add an icon next to hashtags for a while to promote stuff)
Not sure what this is for\u2026 pic.twitter.com\/DdcYyDVaNM<\/a>
\u2014 Jane Manchun Wong (@wongmjane) October 10, 2022<\/a>
Wong's screenshot shows a single tweet that features a single hashtag and nothing else. And since the hashtag that appears in Wong's screenshot is just a simple word and isn't affiliated with a brand, the hashtag only appears as plain text, not a clickable link like it normally would be.
Reducing the functionality of hashtags and only allowing them to be clickable if they are a form of paid promotion could be another way to monetize Twitter. But if that is what Twitter is experimenting with here, it seems like an odd move. Hashtags are part of what makes Twitter a place to cultivate community, build movements, and keep up with the messiness of our fellow humans. It seems like a mistake to limit some of the usefulness of hashtags to just brands and their promotional tweets. Promotional tweets and sponsored hashtags that can\u2019t be removed from the What\u2019s Happening sidebar are already a plague on Twitter. We don\u2019t need more of them, and they shouldn\u2019t be the only ones with clickable hashtags.
And if you were wondering what hashtag inventor Chris Messina thinks about all this,\u00a0has already tweeted his response<\/a>: A single GIF of fingers moving.
https:\/\/t.co\/r7CQaQ3BzS<\/a> pic.twitter.com\/rfnETfjpLj<\/a>
\u2014Chris Messina (@chrismessina) October 10, 2022<\/a>
Improve your lifestyle<\/strong>Product reviews, technology news, tools to navigate the digital world.<\/p>\n

source<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Los hashtags en los que se puede hacer clic son importantes para la forma en que las personas experimentan Twitter. Hacer clic en los enlaces de hashtag es una forma conveniente de encontrar m\u00e1s tweets relacionados con temas espec\u00edficos y de nicho. Y son tan \u00fatiles para navegar por el contenido que otras plataformas de redes sociales populares (como Instagram y\u00a0TikTok) tambi\u00e9n los tienen.Entonces, \u00bfpor qu\u00e9 cualquier plataforma, especialmente Twitter, querr\u00eda experimentar con la reducci\u00f3n de la funcionalidad de tal […]<\/p>","protected":false},"author":1,"featured_media":15028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-15027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"\nTwitter experimenta con un cambio importante en los hashtags - Digital Trends Espa\u00f1ol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/twitter-experiments-with-a-major-change-in-hashtags-digital-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter experimenta con un cambio importante en los hashtags - Digital Trends Espa\u00f1ol\" \/>\n<meta property=\"og:description\" content=\"Los hashtags en los que se puede hacer clic son importantes para la forma en que las personas experimentan Twitter. Hacer clic en los enlaces de hashtag es una forma conveniente de encontrar m\u00e1s tweets relacionados con temas espec\u00edficos y de nicho. Y son tan \u00fatiles para navegar por el contenido que otras plataformas de redes sociales populares (como Instagram y\u00a0TikTok) tambi\u00e9n los tienen.Entonces, \u00bfpor qu\u00e9 cualquier plataforma, especialmente Twitter, querr\u00eda experimentar con la reducci\u00f3n de la funcionalidad de tal […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/twitter-experiments-with-a-major-change-in-hashtags-digital-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Lead Marketing agencia publicidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeadMarketingMx\/\" \/>\n<meta property=\"article:author\" content=\"hector.mtz92\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-20T19:15:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/wp-header-logo-5097.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hector Obed Martinez Pinedo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hector Obed Martinez Pinedo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/twitter-experimenta-con-un-cambio-importante-en-los-hashtags-digital-trends-espanol\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/twitter-experimenta-con-un-cambio-importante-en-los-hashtags-digital-trends-espanol\/\"},\"author\":{\"name\":\"Hector Obed Martinez Pinedo\",\"@id\":\"https:\/\/leadmarketing.com.mx\/#\/schema\/person\/5910133caabccc5a0da02dd7173594d5\"},\"headline\":\"Twitter experimenta con un cambio importante en los hashtags – Digital Trends Espa\u00f1ol\",\"datePublished\":\"2023-01-20T19:15:31+00:00\",\"dateModified\":\"2023-01-20T19:15:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/twitter-experimenta-con-un-cambio-importante-en-los-hashtags-digital-trends-espanol\/\"},\"wordCount\":528,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/leadmarketing.com.mx\/#organization\"},\"articleSection\":[\"Instagram\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/leadmarketing.com.mx\/instagram\/twitter-experimenta-con-un-cambio-importante-en-los-hashtags-digital-trends-espanol\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/twitter-experimenta-con-un-cambio-importante-en-los-hashtags-digital-trends-espanol\/\",\"url\":\"https:\/\/leadmarketing.com.mx\/instagram\/twitter-experimenta-con-un-cambio-importante-en-los-hashtags-digital-trends-espanol\/\",\"name\":\"Twitter experimenta con un cambio importante en los hashtags - 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