{"id":14680,"date":"2023-01-14T06:40:50","date_gmt":"2023-01-14T12:40:50","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/director-de-jelly-y-evolucion-de-redes-sociales-todas-quieren-ser-tiktok-adn-chile\/"},"modified":"2023-01-14T06:40:50","modified_gmt":"2023-01-14T12:40:50","slug":"director-of-jelly-and-evolution-of-social-networks-everyone-wants-to-be-tiktok-adn-chile","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/director-of-jelly-and-evolution-of-social-networks-everyone-wants-to-be-tiktok-adn-chile\/","title":{"rendered":"Jelly director and evolution of social media: \u201cEveryone wants to be TikTok\u201d \u2013 ADN Chile"},"content":{"rendered":"<p>\u201cTikTok&#039;s great success is that it is the most democratic social network, you can have thousands or millions of views without having a single follower,\u201d Manu Chatliani explained in conversation with Ciudadano ADN. <br \/><span style=\"font-weight: 400\">This Tuesday, following the<\/span><a href=\"https:\/\/www.adnradio.cl\/tecnologia-y-videojuegos\/2023\/01\/05\/estudio-revela-cuanto-tiempo-le-dedica-la-gente-a-tiktok-e-instagram-y-para-que-usan-estas-redes-sociales.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\"> publication of a study of <em>Jelly <\/em><\/span><\/a><span style=\"font-weight: 400\">which revealed how much time Chileans spend on <\/span><b>TikTok and Instagram,<\/b><span style=\"font-weight: 400\"> he <\/span><em><a href=\"https:\/\/www.adnradio.cl\/programas\/ciudadano-adn.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Citizen DNA<\/span><\/a><\/em><span style=\"font-weight: 400\"> spoke with the agency&#039;s executive director,<\/span><b> Manu Chatliani, <\/b><span style=\"font-weight: 400\">who detailed the measurement and progress on social networks.\u00a0<\/span><br \/><span style=\"font-weight: 400\">The communicator explained that \u201cwe have been revolutionized by the telephone for several years.<strong> On average we spend four hours looking at the screen<\/strong> and there are people who do it for up to six, seven hours,<strong> not counting the other screens in the home or office.\u201d<\/strong>\u00a0<\/span><br \/><span style=\"font-weight: 400\">Regarding social networks, Manu Chatliani explained that we have<strong> an explosion at a global level and in Chile, in the use of Instagram and especially TikTok.\u00a0<\/strong><\/span><br \/><span style=\"font-weight: 400\">Furthermore, regarding this last case, the journalist detailed that during the pandemic the growth of this app in Chile was tremendous, <strong>going from one million accounts to nine million in just three years.\u00a0<\/strong><\/span><br \/><span style=\"font-weight: 400\">\u201cTikTok is a culturally relevant platform, it makes the whole environment want to look alike: we have TV commercials with TikTok music and in vertical format, YouTube created the <em>shorts<\/em>, Instagram created <\/span><i><span style=\"font-weight: 400\">reels<\/span><\/i><span style=\"font-weight: 400\">, Twitter tested immersive videos.\u00a0<strong>Everyone wants to be TikTok, but they aren&#039;t<\/strong>&quot;, explained the CEO of Jelly.\u00a0<\/span><br \/>But not everything is social networks, since the <strong>cinema<\/strong>, which is in horizontal format, <strong>\u201cHe\u2019s making trailers on TikTok, adapting to vertical images, because that\u2019s where Generation Z and some of the millennials are.\u201d\u00a0<\/strong><br \/>In this sense, Manu Chatliani stated that this social network \u201cis causing<strong> lots of content consumption<\/strong>, so much so that they are already experimenting with <strong>\u201chorizontal and longer videos\u201d<\/strong>, which is why they are targeting major competitors like YouTube.<br \/>Regarding the projections, the communicator stated \u201c<strong>I have not seen TikTok slow down on the growth curve<\/strong>\u201cI recently saw a study where they asked millennials and Zs of the world if they preferred TikTok or TV and the latter lost in both segments.\u201d<br \/>\u201cWhen people are moving away from watching TV to consuming content on TikTok, it means that the competition is still Instagram. <strong>But the competition is streaming, because you can stay glued for hours<\/strong>\u201c, he added.<br \/>\u201cThe great success of TikTok is that it is <strong>the most democratic social network,<\/strong> You can have thousands or millions of <i>views<\/i> without having a single follower; on the other hand, in the others you have to amass a lot of followers before uploading something,&quot; he added.<br \/>In this sense, the content revolution that this social network of Chinese origin has generated is such that <strong>Mark Zuckerberg<\/strong> announced that for <strong>Facebook and Instagram<\/strong> is going to start <strong>Prioritize content based on what people like and not by the number of followers.\u00a0<\/strong><br \/>\u201c<strong>Everyone wants to get to the model where content is what matters, over people following you.<\/strong>\u201c, concluded Manu Chatliani.<br \/>&nbsp;<br \/>&nbsp;<br \/><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/p\/CnE_XdCuRbr\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Radio ADN (@adnchile)<\/a><\/p>\n<p>                                             <a href=\"https:\/\/www.adnradio.cl\/futbol\/2023\/01\/13\/fernando-vejar-sera-el-encargado-de-impartir-justicia-entre-colo-colo-y-magallanes-por-la-supercopa.html\">Fernando V\u00e9jar will be in charge of dispensing justice between Colo Colo and Magallanes for the Super Cup<\/a>                                         <br \/>                                             <a href=\"https:\/\/www.adnradio.cl\/tecnologia-y-videojuegos\/2023\/01\/13\/atencion-gamers-estos-son-los-juegos-gratis-para-el-fin-de-semana-3.html\">Attention Gamers! These are the free games for the weekend<\/a>                                         <br \/>                                             <a href=\"https:\/\/www.adnradio.cl\/nacional\/2023\/01\/13\/director-de-la-dga-por-cierre-de-la-unidad-de-glaciares-lo-que-nosotros-hemos-hecho-es-potenciarla.html\">Director of the DGA on the closure of the glacier unit: \u201cWhat we have done is to strengthen it\u201d<\/a>                                         <br \/>                                         <a href=\"https:\/\/www.adnradio.cl\/internacional\/2023\/01\/14\/estados-unidos-grupo-trump-evadir-impuestos.html\">United States: Trump Group fined for tax evasion<\/a>                                     <br \/>                                         <a href=\"https:\/\/www.adnradio.cl\/ciencia\/2023\/01\/14\/como-era-el-rostro-de-ramses-ii-asi-se-veria-la-cara-del-famoso-faraon-egipcio.html\">What did Ramses II&#039;s face look like?: This is what the famous Egyptian pharaoh&#039;s face would look like<\/a>                                     <br \/>                                         <a href=\"https:\/\/www.adnradio.cl\/nacional\/2023\/01\/13\/condenan-a-sicarios-que-asesinaron-a-hombre-que-los-contrato-para-matar-a-su-esposa.html\">Hitmen sentenced for murdering man who hired them to kill his wife<\/a>                                     <br \/>                                         <a href=\"https:\/\/www.adnradio.cl\/nacional\/2023\/01\/13\/chillan-encuentran-con-vida-a-mujer-desaparecida-hace-dos-meses.html\">Chill\u00e1n: Woman who disappeared two months ago is found alive<\/a>                                     <br \/>                                         <a href=\"https:\/\/www.adnradio.cl\/espectaculos\/2023\/01\/13\/un-palo-religioso-aseguran-que-asi-se-metio-el-papa-francisco-en-el-culebron-de-shakira-y-pique.html\">A religious stick? They say that this is how Pope Francis got involved in the Shakira and Piqu\u00e9 soap opera<\/a>                                     <br \/>                                         <a href=\"https:\/\/www.adnradio.cl\/espectaculos\/2023\/01\/13\/exchica-rojo-y-actor-de-mega-construyen-lujoso-terreno-de-sus-suenos-tiene-quincho-xl-y-piscina.html\">Exchica Rojo and Mega actor build luxurious land of their dreams: it has an XL barbecue area and a pool<\/a>                                     <\/p>\n<p><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiiQFodHRwczovL3d3dy5hZG5yYWRpby5jbC90ZWNub2xvZ2lhLXktdmlkZW9qdWVnb3MvMjAyMy8wMS8xMC9kaXJlY3Rvci1kZS1qZWxseS15LWV2b2x1Y2lvbi1kZS1yZWRlcy1zb2NpYWxlcy10b2Rvcy1xdWllcmVuLXNlci10aWt0b2suaHRtbNIBjwFodHRwczovL3d3dy5hZG5yYWRpby5jbC90ZWNub2xvZ2lhLXktdmlkZW9qdWVnb3MvMjAyMy8wMS8xMC9kaXJlY3Rvci1kZS1qZWxseS15LWV2b2x1Y2lvbi1kZS1yZWRlcy1zb2NpYWxlcy10b2Rvcy1xdWllcmVuLXNlci10aWt0b2suaHRtbD9hbXA9MQ?oc=5\">source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cEl gran acierto de TikTok es que es la red social m\u00e1s democr\u00e1tica, puedes tener miles o millones de views sin tener ni un seguidor&#8221;, expuso Manu Chatliani en conversaci\u00f3n con Ciudadano ADN. Este martes, a ra\u00edz de la publicaci\u00f3n de un estudio de Jelly que revel\u00f3 cu\u00e1nto tiempo le dedican las y los chilenos a TikTok e Instagram, el Ciudadano ADN convers\u00f3 con el director ejecutivo de la agencia, Manu Chatliani, quien detall\u00f3 la medici\u00f3n y los avances en [&hellip;]<\/p>","protected":false},"author":1,"featured_media":14681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-14680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Director de Jelly y evoluci\u00f3n de redes sociales: \u201cTodas quieren ser TikTok\u201d - ADN Chile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/director-of-jelly-and-evolution-of-social-networks-everyone-wants-to-be-tiktok-adn-chile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Director de Jelly y evoluci\u00f3n de redes sociales: \u201cTodas quieren ser TikTok\u201d - ADN Chile\" \/>\n<meta property=\"og:description\" content=\"\u201cEl gran acierto de TikTok es que es la red social m\u00e1s democr\u00e1tica, puedes tener miles o millones de views sin tener ni un seguidor&#8221;, expuso Manu Chatliani en conversaci\u00f3n con Ciudadano ADN. Este martes, a ra\u00edz de la publicaci\u00f3n de un estudio de Jelly que revel\u00f3 cu\u00e1nto tiempo le dedican las y los chilenos a TikTok e Instagram, el Ciudadano ADN convers\u00f3 con el director ejecutivo de la agencia, Manu Chatliani, quien detall\u00f3 la medici\u00f3n y los avances en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/director-of-jelly-and-evolution-of-social-networks-everyone-wants-to-be-tiktok-adn-chile\/\" \/>\n<meta property=\"og:site_name\" content=\"Lead Marketing agencia publicidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeadMarketingMx\/\" \/>\n<meta property=\"article:author\" content=\"hector.mtz92\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-14T12:40:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/wp-header-logo-4977.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1130\" \/>\n\t<meta property=\"og:image:height\" content=\"636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hector Obed Martinez Pinedo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hector Obed Martinez Pinedo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/director-de-jelly-y-evolucion-de-redes-sociales-todas-quieren-ser-tiktok-adn-chile\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/director-de-jelly-y-evolucion-de-redes-sociales-todas-quieren-ser-tiktok-adn-chile\/\"},\"author\":{\"name\":\"Hector Obed Martinez Pinedo\",\"@id\":\"https:\/\/leadmarketing.com.mx\/#\/schema\/person\/5910133caabccc5a0da02dd7173594d5\"},\"headline\":\"Director de Jelly y evoluci\u00f3n de redes sociales: \u201cTodas quieren ser TikTok\u201d &#8211; 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