{"id":14284,"date":"2023-01-03T16:36:35","date_gmt":"2023-01-03T22:36:35","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/primor-ghd-y-lancome-entre-las-marcas-de-belleza-referentes-en-murciaeconomia-com\/"},"modified":"2023-01-03T16:36:35","modified_gmt":"2023-01-03T22:36:35","slug":"primor-ghd-and-lancome-among-the-leading-beauty-brands-in-murciaeconomia-com","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/primor-ghd-and-lancome-among-the-leading-beauty-brands-in-murciaeconomia-com\/","title":{"rendered":"Primor, Ghd, and Lancome among the leading beauty brands in\u2026 \u2013 MurciaEconom\u00eda.com"},"content":{"rendered":"<p>Tuesday, January 3, 2023<\/p>\n<p>Tuesday, January 3, 2023<br \/>We strive to present you with reader-friendly advertising, which also helps sustain this medium of communication and offer you quality information.<br \/>That&#039;s why we ask you to support us and disable your ad blocker. Thank you.<br \/>Continue\u2026<br \/>\u00a0<br \/>With Christmas, we all want to look our best for family gatherings and, especially, to say goodbye to the year and start 2023 radiantly. With Christmas gifts, we take the opportunity to ask for those products that will accompany us at the beginning of the year.<br \/>\u00a0<br \/>The latest estimates for this year show data confirming that<strong> the average annual spending on personal care products<\/strong> It&#039;s increasing almost everywhere in the world every year, despite the crisis. Why? Because of affordability and the recommendations of influencers who, on the one hand, turn products into objects of desire and, on the other, lend credibility to brand promises. We find all kinds of ranges and prices, and the population sees cosmetics and beauty products as an affordable and necessary purchase for everyday life.<br \/>\u00a0<br \/><img decoding=\"async\" loading=\"lazy\" alt=\"[Img #94934]\" class=\"RichTextAlignCenter\" src=\"https:\/\/murciaeconomia.com\/upload\/images\/12_2022\/9750_imagen6.png\" \/><noscript><img decoding=\"async\" alt=\"[Img #94934]\" class=\"RichTextAlignCenter\" src=\"https:\/\/murciaeconomia.com\/upload\/images\/12_2022\/9750_imagen6.png\" \/><\/noscript><br \/>\u00a0<br \/>For the same reasons, <strong>the annual expenditure on mass-market cosmetics<\/strong> has also increased. According to the study carried out by the EAE Business School, each Spanish consumer spends, on average, about <strong>150 euros per year<\/strong> in body care and beauty products.<br \/>\u00a0<br \/>Aware of this, beauty brands have launched campaigns with influencers of all stripes. From influencers who barely reach 100K, like @pprimor, to other brands like @ghdspain and @yslbeauty that use micro and macro to create a massive impact, whether with ad-style posts like Rosana Zanetti&#039;s featuring YSL perfume or with tips and tutorials like Roc\u00edo Osorno&#039;s.<br \/>\u00a0<br \/><strong>What&#039;s best for the brand? It depends on its objective.<\/strong><br \/>\u00a0<br \/>After analyzing and categorizing all existing data from the content of 112 million Instagram posts by Spanish influencers, across different formats (fixed posts, stories, reels, and IGTV) using PRIMETAG software, these are the 10 beauty brands most mentioned by influencers during November and December to bid farewell to 2022.<br \/>\u00a0<br \/><img decoding=\"async\" loading=\"lazy\" alt=\"[Img #94935]\" class=\"RichTextAlignCenter\" src=\"https:\/\/murciaeconomia.com\/upload\/images\/12_2022\/2347_imagen10.png\" \/><noscript><img decoding=\"async\" alt=\"[Img #94935]\" class=\"RichTextAlignCenter\" src=\"https:\/\/murciaeconomia.com\/upload\/images\/12_2022\/2347_imagen10.png\" \/><\/noscript><br \/>\u00a0<br \/><strong>Primor, Ghd, Yves Saunt Laurent <\/strong>They dominate the podium among the favorites for influencers. They are followed\u00a0<strong>Mac, Sephora, Druni, Lancome, Nyx or Nars<\/strong><br \/>\u00a0<br \/><img decoding=\"async\" loading=\"lazy\" alt=\"[Img #94938]\" class=\"RichTextAlignCenter\" src=\"https:\/\/murciaeconomia.com\/upload\/images\/12_2022\/9297_imagen10.jpg\" \/><noscript><img decoding=\"async\" alt=\"[Img #94938]\" class=\"RichTextAlignCenter\" src=\"https:\/\/murciaeconomia.com\/upload\/images\/12_2022\/9297_imagen10.jpg\" \/><\/noscript><br \/>\u00a0<br \/>So, analyzing a little more in-depth among the influencers who have cited or made posts about the most <strong>Primor (@pprimor)<\/strong>, the &#039;number one&#039;, are the content creators account<strong> @freeda_es<\/strong>, which has one million followers on Instagram, the same professional account of Primor occupies the second position, with another million followers or <strong>Natalia Osana (1M followers).<\/strong><br \/>\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" alt=\"[Img #94941]\" class=\"RichTextAlignCenter\" src=\"https:\/\/murciaeconomia.com\/upload\/images\/12_2022\/9030_imagen11.png\" \/><noscript><img decoding=\"async\" alt=\"[Img #94941]\" class=\"RichTextAlignCenter\" src=\"https:\/\/murciaeconomia.com\/upload\/images\/12_2022\/9030_imagen11.png\" \/><\/noscript><br \/>\u00a0<br \/>Similarly, studying the data related to <strong>Ghdspain and Yves Saint Laurent<\/strong>, brands that complete the podium, highlight the mentions and posts generated by important influencers such as Dulceida, with more than three million followers, Marta D\u00edaz, with another three million followers or Claudia Salas, with more than five million and the artists Paula Echevarr\u00eda with four million followers and Aitana, with three million.<br \/>\u00a0<br \/><img decoding=\"async\" loading=\"lazy\" alt=\"[Img #94943]\" class=\"RichTextAlignCenter\" src=\"https:\/\/murciaeconomia.com\/upload\/images\/12_2022\/2834_imagen15.png\" \/><noscript><img decoding=\"async\" alt=\"[Img #94943]\" class=\"RichTextAlignCenter\" src=\"https:\/\/murciaeconomia.com\/upload\/images\/12_2022\/2834_imagen15.png\" \/><\/noscript><br \/>\u00a0<br \/>\u00a0<br \/><img decoding=\"async\" loading=\"lazy\" alt=\"[Img #94940]\" class=\"RichTextAlignCenter\" src=\"https:\/\/murciaeconomia.com\/upload\/images\/12_2022\/915_imagen13.png\" \/><noscript><img decoding=\"async\" alt=\"[Img #94940]\" class=\"RichTextAlignCenter\" src=\"https:\/\/murciaeconomia.com\/upload\/images\/12_2022\/915_imagen13.png\" \/><\/noscript><br \/>\u00a0<br \/><strong>The number 1 tool<\/strong><br \/>\u00a0<br \/>Primetag is the leading tool for evaluating, measuring, and optimizing influencer marketing campaigns with real data. In Spain, in 2021, Primetag monitored more than 450 campaigns, generated over \u20ac8 million in media influence, and 75,000 Spanish talents on Instagram and TikTok, supporting brands and agencies such as IKEA, the Tendam Group, H2H, and the Dentsu Group.<br \/>\u00a0<br \/>This is the opinion of the readers, not that of this media.<br \/>We reserve the right to remove inappropriate comments.<br \/>Participation implies that you have read and accepted the Participation Rules and Privacy Policy.<br \/><a href=\"\/en\/pag\/terms\/\">Rules of Participation<\/a><br \/><a href=\"\/en\/pag\/lopd\/\">Privacy Policy<\/a><br \/>For security we save your IP<br \/>2a02:4780:1:9::5<br \/>There are no comments yet.<br \/><a href=\"\/en\/col\/219\/\">Aquilino Garc\u00eda<\/a><br \/>\u00a0\u00a0\u00a0AG&#039;s column<br \/><span style=\"text-align:left;font-size:1em;line-height:120%\"><a href=\"\/en\/art\/89633\/el-nuevo-1984-gracias-a-la-tecnologia-y-a-la-estupidez-humana\/\">The new 1984 thanks to technology and human stupidity<\/a><\/span><br \/><a href=\"\/en\/col\/200\/\">Roberto Crobu<\/a><br \/>Leadership and Organizations<br \/><span style=\"text-align:left;font-size:1em;line-height:120%\"><a href=\"\/en\/art\/89579\/gran-dimision-y-salud-mental-record-espanol-en-2022\/\">Massive resignation and mental health: a Spanish record in 2022<\/a><\/span><br \/><a href=\"\/en\/col\/323\/\">Jos\u00e9 Mar\u00eda Donate<\/a><br \/>What things marketing has!<br \/><span style=\"text-align:left;font-size:1em;line-height:120%\"><a href=\"\/en\/art\/89568\/los-perros-tambien-tienen-ombligo\/\">Dogs also have belly buttons.<\/a><\/span><br \/><a href=\"\/en\/col\/318\/\">Antonio Fuentes Segura<\/a><br \/>President of the Editorial Board of MurciaEconomy<br \/><span style=\"text-align:left;font-size:1em;line-height:120%\"><a href=\"\/en\/art\/89470\/el-poder-del-derecho\/\">The Power of Law<\/a><\/span><br \/>Enter your email and we will send you a link to enter a new password.<\/p>\n<p><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMibWh0dHBzOi8vbXVyY2lhZWNvbm9taWEuY29tL2FydC84OTU0OS9wcmltb3ItZ2hkLXktbGFuY29tZS1lbnRyZS1sYXMtbWFyY2FzLWRlLWJlbGxlemEtcmVmZXJlbnRlcy1lbi1pbnN0YWdyYW3SAQA?oc=5\">source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Martes, 03 de Enero de 2023 Martes, 03 de Enero de 2023Intentamos presentarte publicidad respectuosa con el lector, que adem\u00e1s ayuda a mantener este medio de comunicaci\u00f3n y ofrecerte informaci\u00f3n de calidad.Por eso te pedimos que nos apoyes y desactives el bloqueador de anuncios. Gracias.Continuar&#8230;\u00a0Con la Navidades todos queremos estar guapos para las reuniones en familia y, especialmente, despedir el a\u00f1o y empezar 2023 radiantes y es que con los regalos navide\u00f1os aprovechamos para pedir aquellos proudctos que nos acompa\u00f1aran [&hellip;]<\/p>","protected":false},"author":1,"featured_media":14285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-14284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primor, Ghd y Lancome entre las marcas de belleza referentes en ... - MurciaEconom\u00eda.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/primor-ghd-and-lancome-among-the-leading-beauty-brands-in-murciaeconomia-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primor, Ghd y Lancome entre las marcas de belleza referentes en ... - MurciaEconom\u00eda.com\" \/>\n<meta property=\"og:description\" content=\"Martes, 03 de Enero de 2023 Martes, 03 de Enero de 2023Intentamos presentarte publicidad respectuosa con el lector, que adem\u00e1s ayuda a mantener este medio de comunicaci\u00f3n y ofrecerte informaci\u00f3n de calidad.Por eso te pedimos que nos apoyes y desactives el bloqueador de anuncios. Gracias.Continuar&#8230;\u00a0Con la Navidades todos queremos estar guapos para las reuniones en familia y, especialmente, despedir el a\u00f1o y empezar 2023 radiantes y es que con los regalos navide\u00f1os aprovechamos para pedir aquellos proudctos que nos acompa\u00f1aran [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/primor-ghd-and-lancome-among-the-leading-beauty-brands-in-murciaeconomia-com\/\" \/>\n<meta property=\"og:site_name\" content=\"Lead Marketing agencia publicidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeadMarketingMx\/\" \/>\n<meta property=\"article:author\" content=\"hector.mtz92\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-03T22:36:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/wp-header-logo-4779.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hector Obed Martinez Pinedo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hector Obed Martinez Pinedo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/primor-ghd-y-lancome-entre-las-marcas-de-belleza-referentes-en-murciaeconomia-com\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/primor-ghd-y-lancome-entre-las-marcas-de-belleza-referentes-en-murciaeconomia-com\/\"},\"author\":{\"name\":\"Hector Obed Martinez Pinedo\",\"@id\":\"https:\/\/leadmarketing.com.mx\/#\/schema\/person\/5910133caabccc5a0da02dd7173594d5\"},\"headline\":\"Primor, Ghd y Lancome entre las marcas de belleza referentes en &#8230; 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