{"id":14128,"date":"2022-12-30T23:08:45","date_gmt":"2022-12-31T05:08:45","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/bailes-de-tiktok-fueron-un-exito-para-el-mercadeo-ahora-se-busca-algo-nuevo-bloomberg-linea\/"},"modified":"2022-12-30T23:08:45","modified_gmt":"2022-12-31T05:08:45","slug":"tiktok-dances-were-a-marketing-success-now-theyre-looking-for-something-new-bloomberg-line","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/tiktok-dances-were-a-marketing-success-now-theyre-looking-for-something-new-bloomberg-line\/","title":{"rendered":"TikTok dances were a marketing hit; now the search is on for something new \u2013 Bloomberg Line"},"content":{"rendered":"<p>The video platform is also facing competition from other industry giants such as Meta and YouTube.<br \/><span class=\"\">The download page for ByteDance Ltd.&#039;s TikTok app is displayed on a smartphone in Sydney, New South Wales, Australia, Monday, Sept. 14, 2020. Photographer: Brent Lewin\/Bloomberg<\/span><span class=\"subtitle\">(Bloomberg\/Brent Lewin)<\/span><br \/>Bloomberg \u2014 <b>Brian Esperon,<\/b> a professional dancer, spread in August 2020 <b>a 15-second video in <\/b><a href=\"https:\/\/www.bloomberglinea.com\/2022\/12\/17\/la-peor-tendencia-gastronomica-de-2022-sin-duda-la-tabla-de-mantequilla-de-tiktok\/\" target=\"_blank\" rel=\"noopener\"><b>TikTok <\/b><\/a><b>with a dance sequence to the rhythm of WAP,<\/b> the new explosive theme of <b>Cardi B<\/b> and <b>Megan Thee Stallion,<\/b> which surpassed 100 million views.<br \/>At the moment, <b>has difficulty reaching even the 1% of that audience<\/b>This dancer was one of the architects of the TikTok dance video trend, which became a mainstay of the American digital age. However, <b>Like any other trend, it is on the decline<\/b>.<br \/>This has affected the extensive network of sponsors, record labels, and personalities who invested their time and money in this audiovisual trend. While this isn&#039;t entirely negative for TikTok,<b> It represents a new commercial era, less tied to small, little-known creatives and more tied to big stars and companies with deep pockets.<\/b><br \/>\u201cOn the Internet, nothing stays the same,\u201d he notes. <b>Jamie Cohen,<\/b> Associate professor of media studies at CUNY Queens College. \u201cFor better or worse.\u201d<br \/>TikTok, a unit of China&#039;s Bytedance Ltd., was already popular in Asia when the Covid-19 pandemic hit. The virus circumstances helped it gain traction in the U.S. Creators already on the platform, including dancers,<b> Charli D&#039;Amelio<\/b> and <b>Addison Rae,<\/b> <b>saw their follower counts increase as the newly homebound spent more time on social media.<\/b><br \/>However, the success of TikTok, which claims to have <b>more than one billion monthly users<\/b>, has created new obstacles. The algorithm built into the app, which offers new content to users in <b>a personalized \u201cFor You\u201d page, designed to identify TikTokers\u2019 niche interests as it collects data <\/b>about them. Users now see a wider variety of videos from more people.<br \/><a href=\"https:\/\/www.bloomberglinea.com\/2022\/12\/18\/el-problema-de-olaplex-me-destrozo-el-pelo-es-un-cuento-con-moraleja-en-tiktok\/\">The Olaplex problem: \u201cIt ruined my hair\u201d is a cautionary tale on TikTok<\/a><br \/>Esperon said it&#039;s harder to get noticed in this crowded environment. He regularly achieved viral success when he joined in late 2019, but has rarely been able to reach 1 million people with his videos this year. In June, <b>D&#039;Amelio lost his spot as the most popular account on TikTok to a creator named Khaby Lame.<\/b>, which posts humorous reactions to instructional videos.<br \/>It&#039;s also harder to allocate marketing dollars successfully, as dance videos are no longer a surefire hit.<br \/>\u201cIn the early days of TikTok, in particular, what attracted creators, especially smaller creators, <b>It&#039;s this idea that they could achieve TikTok fame and go viral with just one piece of content.<\/b>&quot;, said <b>Jasmine Enberg<\/b>, principal analyst at market research firm Insider Intelligence. Now, \u201cTikTok is much more saturated.\u201d<br \/>Many companies <b>They are navigating the change by looking for creators who are already famous.<\/b>. A dance video of <i>About Damn Time<\/i> of<b> Lizzo <\/b>became one of the app&#039;s most popular songs of the year, with a clip of Lizzo performing it herself seen almost <b>60 million times<\/b>. (The dance itself was created by a choreographer named <b>Jaeden Gomez <\/b>). Other chart hits of 2022, such as <i>Unholy<\/i> of <b>Sam Smith<\/b>, have had a similar participation of artists.<br \/>Some have dramatically simplified dances to capture the increasingly divided public&#039;s attention. Pandemic dance videos featured intricate routines crafted by professional choreographers. <i>This year, a dance to the rhythm of Bejeweled<\/i> of <b>Taylor Swift<\/b> <b>went viral with just three movements: walk, spin and wiggle your fingers<\/b>.<br \/>Against The Grain, a digital marketing agency that runs around 3,000 campaigns per year, began facilitating dance challenges in 2020. That kind of work, which typically involves paying TikTok creators to <b>creating dances to certain songs has decreased by around 90% in two years,<\/b> according to <b>Omid Noori<\/b>, who co-founded the company with <b>Ramzi Najdawi<\/b>. Your team is now<b> focuses more on working with music curators and other influencers<\/b> to capitalize on current trends.<br \/><a href=\"https:\/\/www.bloomberglinea.com\/2022\/12\/08\/amazon-lanza-mecanica-publicitaria-al-estilo-tiktok\/\">Amazon launches TikTok-style advertising mechanics<\/a><br \/>Others are<b> spending money on other platforms<\/b> who copied TikTok dance trends, such as Meta&#039;s Instagram Reels (<a href=\"https:\/\/www.bloomberglinea.com\/quote\/META:UN\/\" target=\"_blank\" rel=\"noopener\">GOAL<\/a>) and YouTube Shorts, and are still adding users attracted to the short-form video genre. Typically, <b>They pay influencers to make songs for certain dances or for platforms to increase the visibility of individual videos or hashtags.<\/b>Esperon said she was paid thousands of dollars to participate in a dance challenge for K-pop group Blackpink on YouTube Shorts.<br \/>Without a doubt, TikTok <b>remains extremely popular.<\/b> The platform received <b>nearly US$$10 billion in global revenue<\/b> of marketers this year, according to an October report from Insider Intelligence and eMarketer. That number is expected to grow to more than US$1\u20134 billion by 2023. But the nature of the spending continues to change.<br \/>TikTok has added tools to attract new advertisers, including smaller ones without large marketing departments. For example, <b>created a database of 800,000 creators and built search features that will connect them with advertisers<\/b>The platform also highlighted trends it believes will take off in 2023, including videos where people demonstrate a new product in an entertaining way or content that <b>highlights personal care and social values<\/b>.<br \/><b>Johnny Clohert <\/b>, co-founder and CEO of Songfluencer, a music marketing agency that has produced work on behalf of artists such as <b>Bruno Mars<\/b> and <b>Gayle,<\/b> He said that companies are always looking to find the platform where their ads have the greatest chance of success.<br \/>The platforms have \u201ca fire hose of money to spend,\u201d he said. \u201cI think we\u2019re going to have another streaming war on our hands.\u201d<br \/>Read more at Bloomberg.com<br \/>\u00a9 Copyright, Bloomberg Line | Falic Media<br \/>\u00a9 Copyright, Bloomberg Line | Falic Media<\/p>\n<p><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMidmh0dHBzOi8vd3d3LmJsb29tYmVyZ2xpbmVhLmNvbS8yMDIyLzEyLzI0L2JhaWxlcy1kZS10aWt0b2stZnVlcm9uLXVuLWV4aXRvLXBhcmEtZWwtbWVyY2FkZW8tYWhvcmEtc2UtYnVzY2EtYWxnby1udWV2by_SAYUBaHR0cHM6Ly93d3cuYmxvb21iZXJnbGluZWEuY29tLzIwMjIvMTIvMjQvYmFpbGVzLWRlLXRpa3Rvay1mdWVyb24tdW4tZXhpdG8tcGFyYS1lbC1tZXJjYWRlby1haG9yYS1zZS1idXNjYS1hbGdvLW51ZXZvLz9vdXRwdXRUeXBlPWFtcA?oc=5\">source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La plataforma de videos tambi\u00e9n est\u00e1 enfrentando competencia de otros colosos de la industria como Meta y YouTubeLa p\u00e1gina de descarga de la aplicaci\u00f3n TikTok de ByteDance Ltd. est\u00e1 dispuesta para una fotograf\u00eda en un tel\u00e9fono inteligente en Sydney, Nueva Gales del Sur, Australia, el lunes 14 de septiembre de 2020. Fot\u00f3grafo: Brent Lewin\/Bloomberg(Bloomberg\/Brent Lewin)Bloomberg &mdash; Brian Esperon, un bailar\u00edn de profesi\u00f3n, difundi\u00f3 en el mes de agosto de 2020 un video de 15 segundos en TikTok con una secuencia [&hellip;]<\/p>","protected":false},"author":1,"featured_media":14129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-14128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bailes de TikTok fueron un \u00e9xito para el mercadeo; ahora se busca algo nuevo - Bloomberg L\u00ednea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/tiktok-dances-were-a-marketing-success-now-theyre-looking-for-something-new-bloomberg-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bailes de TikTok fueron un \u00e9xito para el mercadeo; ahora se busca algo nuevo - Bloomberg L\u00ednea\" \/>\n<meta property=\"og:description\" content=\"La plataforma de videos tambi\u00e9n est\u00e1 enfrentando competencia de otros colosos de la industria como Meta y YouTubeLa p\u00e1gina de descarga de la aplicaci\u00f3n TikTok de ByteDance Ltd. est\u00e1 dispuesta para una fotograf\u00eda en un tel\u00e9fono inteligente en Sydney, Nueva Gales del Sur, Australia, el lunes 14 de septiembre de 2020. 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