{"id":13982,"date":"2022-12-27T07:54:23","date_gmt":"2022-12-27T13:54:23","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/booktok-un-club-de-lectura-viral-que-nacio-en-tiktok-y-ha-llegado-cartv-corporacion-aragonesa-de-radio-y-television\/"},"modified":"2022-12-27T07:54:23","modified_gmt":"2022-12-27T13:54:23","slug":"booktok-a-viral-reading-club-that-started-on-tiktok-and-has-arrived-on-cartv-the-aragonese-radio-and-television-corporation","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/booktok-a-viral-reading-club-that-started-on-tiktok-and-has-arrived-on-cartv-the-aragonese-radio-and-television-corporation\/","title":{"rendered":"#BookTok, a viral reading club that started on TikTok and has now reached\u2026 \u2013 CARTV (Aragonese Radio and Television Corporation)"},"content":{"rendered":"<p><strong><\/strong><br \/>After WhatsApp, TikTok is one of the social networks that has grown the most in recent years, according to the <a target=\"_blank\" href=\"https:\/\/iabspain.es\/estudio\/estudio-de-redes-sociales-2022\/\" rel=\"noopener\">&#039;Social Media Study 2022<\/a>&#039; by IAB Spain. This platform allows us, with a simple swipe of the finger, to find thousands of videos about challenges, dances, humor, or anecdotes. However, it has also become a <strong>refuge for readers<\/strong>. This is how the <em>hashtag <\/em><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?lang=es\" rel=\"noopener\">#BookTok<\/a>, with which users of the social network tag their videos <strong>reviewing<\/strong> and <strong>recommending books or trailers, and giving advice or using humor to talk about personal quirks.<\/strong><br \/>The phenomenon was born in the United States and went viral with one of the Lee sisters&#039; videos. <a href=\"https:\/\/www.tiktok.com\/@alifeofliterature?lang=es&amp;is_copy_url=1&amp;is_from_webapp=v2\" rel=\"nofollow noopener\" target=\"_blank\">@alifeofliterature<\/a>\u00a0that made E. Lockhart&#039;s novel a best-seller again. Other well-known accounts that talk about classic fantasy-themed books or comics are those of <a target=\"_blank\" href=\"http:\/\/www.tiktok.com\/@proyectopatronus?lang=es\" rel=\"noopener\">@proyectopatronus<\/a>, <a href=\"https:\/\/www.tiktok.com\/@esperanzalruz?\" target=\"_blank\" rel=\"noopener\">@esperanzalruz<\/a>, either <a href=\"https:\/\/www.tiktok.com\/@pacohdez77?lang=es\" target=\"_blank\" rel=\"noopener\">@pacohdez77<\/a>. Nowadays, this trend adds <strong>more than 71 billion views <\/strong>and has managed to create an entire community. In its Spanish version, it has also already surpassed the <strong style=\"font-weight: normal\">178 million <\/strong>views. And it&#039;s not just the youngest who share this hashtag, #BookTok. According to the study\u00a0<a target=\"_blank\" href=\"https:\/\/www.kantar.com\/uki\/inspiration\/advertising-media\/the-power-of-tiktok\" rel=\"noopener\">The Power of TikTok<\/a>, prepared by the consulting firm Kantar, <strong>67% of users are over 25 years old.<\/strong><br \/>On this network, videos travel without geographical barriers and are discovered, shared, and reach high audience figures. This is how the <em>bookinfluencers<\/em>\u00a0that become \u201cviral\u201d like <a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@andreorowling\" rel=\"noopener\">@andreorowling<\/a>, which accumulates more than <strong>52,000 followers and more than 600,000 likes<\/strong>&#039; on this social network. Andrea Izquierdo, her real name, is a <strong>27-year-old writer from Zaragoza<\/strong> who began his career in<em> <\/em>YouTube eight years ago, always under the theme of literature. \u201cAt home I always saw that they read a lot, they took me to bookstores, it was a <em>hobby <\/em>more. I didn&#039;t have that many friends who read, in the end <strong>You feel a little lonely when you&#039;re the only one reading and you don&#039;t have anyone to share it with.&quot;<\/strong> It was then that she began to make her recommendations, and today she has managed to turn it into a job, both in publishing and as a writer.<br \/><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@andreorowling\/video\/7029373211397721349?is_copy_url=1&amp;is_from_webapp=v1&amp;item_id=7029373211397721349\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" src=\"\/thumbs\/fullwidth\/2022-08\/tiktok-1.png?62757db7e9\"><noscript><img decoding=\"async\" alt=\"\" src=\"\/thumbs\/fullwidth\/2022-08\/tiktok-1.png?62757db7e9\"><\/noscript><\/a><br \/>Regarding the community that has been created, Izquierdo thinks that it is \u201cwonderful\u201d and that<strong> encourages reading<\/strong>. \u201cThe feeling of belonging to a group makes us feel good and also encourages you to continue reading, because I used to read a lot but <strong>Since I immersed myself in this world I read much more<\/strong>\u201c, the writer emphasizes.<br \/>Another example is Alba\u00a0<a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@abeebooks?lang=es\" rel=\"noopener\">@abeebooks<\/a>, a 23-year-old from Zaragoza who has been passionate about literature since she was a child and recently called herself a &quot;booktoker.&quot; &quot;For me, it&#039;s always been fun. I didn&#039;t understand why others suffered so much while reading that they saw it as a punishment. In high school, I did terribly in every subject, but when I had to read a book and do a project or exam, it was my moment to shine,&quot; she says. She even recalls that she reached a point where she would read in secret during class.\u00a0<br \/>Currently he does not manage to monetize his account, but he says that he uploads videos out of passion and to be able to express himself: \u201cIt contributes to me on a personal level because <strong>I like to express myself and also see that others feel identified<\/strong>, that I&#039;m not the only one.&quot; In one of her most viral videos, which has accumulated more than 33,000 views, she shares her own characteristics as a reader.<br \/><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@abeebooks\/video\/7066800177931242758?is_copy_url=1&amp;is_from_webapp=v1&amp;item_id=7066800177931242758&amp;lang=es\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" src=\"\/thumbs\/fullwidth\/2022-08\/tiktok2.jpg?72644f94a1\"><noscript><img decoding=\"async\" alt=\"\" src=\"\/thumbs\/fullwidth\/2022-08\/tiktok2.jpg?72644f94a1\"><\/noscript><\/a><br \/>For her, this <em>hashtag <\/em>It&#039;s also useful for people who don&#039;t like to read and who can &quot;take a look&quot; without feeling pressured and do so voluntarily. He mentions that, unlike other groups, the #BookTok community<strong> is \u201cquite healthy\u201d and there is no <em>haters<\/em><\/strong>&quot;They&#039;re people who enjoy what they&#039;re seeing, and it helps to get readers out of the tea parties,&quot; Alba explains. She says she often <strong>ask questions, tell him your opinion or ask him to upload more videos<\/strong>&quot;It&#039;s like watching the trailer for a movie you&#039;re planning on seeing,&quot; Alba explains. Andrea, for her part, says she talks about contemporary or romantic young adult novels, or topics related to <strong>writing, working in publishing or starting a business in this sector. <\/strong><br \/>It has also boosted sales of certain books that were not among the reviewers&#039; favorites. In addition, publishers such as Penguin Random House and Planetadelibros, and bookstores such as La Casa del Libro, have joined the social network with their own <em>influencers <\/em>to share and review their books. In today&#039;s era, the vast majority of <strong>their campaigns <em>marketing <\/em>are directed at social networks<\/strong>&quot;That&#039;s why many of us make a living from this, from this publicity, and authors increase their sales,&quot; Izquierdo explains. He also explains that in many bookstores in the United States and the United Kingdom, and in a few in Spain, books are beginning to appear. <strong>&#039;Seen on BookTok&#039; or &#039;Seen on TikTok&#039; signs<\/strong>, according to Andrea &quot;because many people have seen it on their mobile and when they go to the bookstore <strong>wants to pick up the book that has gone viral;\u00a0<\/strong>and the booksellers want you to go and buy it.\u201d<br \/><a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@casadellibro\/video\/7082769151856626950?is_copy_url=1&amp;is_from_webapp=v1&amp;item_id=7082769151856626950\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" alt=\"\" src=\"\/thumbs\/fullwidth\/2022-08\/tiktok4.jpg?62757db7e9\"><noscript><img decoding=\"async\" alt=\"\" src=\"\/thumbs\/fullwidth\/2022-08\/tiktok4.jpg?62757db7e9\"><\/noscript><\/a><br \/>We&#039;ve summarized some of the most recommended and talked-about books on #BookTok in the following list. These are young adult novels that can be found in English or Spanish, or in their original versions.<em> e-book<\/em>.<br \/><strong>&#039;In the end, they both die&#039; <\/strong>by Adam Silvera.<br \/><strong>&#039;A perfect story&#039; <\/strong>by Elisabet Benavent.<br \/>&#8216;<strong>The song of Achilles <\/strong>by Madeline Miller.<br \/><strong>&#039;Breaking the circle&#039;<\/strong> by Colleen Hoover.<br \/><strong>&#039;The Spanish Love Deception&#039;<\/strong> by Elena de Armas.<br \/><strong>&#039;The hating game&#039; <\/strong>by Sally Thorne.<br \/>&#8216;<strong>We were liars&#039; <\/strong>by E. Lockhart.<br \/>&#8216;<strong>The Invisible Life of Addie Larue<\/strong> by VE Schwab.<br \/><strong>&#039;The Love Hypothesis&#039;<\/strong> by Ali Hazelwood.<br \/>&#8216;<strong>The Seven Husbands of Evelyn Hugo<\/strong> by Taylor Jenkins Reid<br \/>      \u00a0<\/p>\n<p><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiV2h0dHBzOi8vd3d3LmNhcnR2LmVzL2FyYWdvbm5vdGljaWFzL25vdGljaWFzL2Jvb2t0b2stdW4tY2x1Yi1kZS1sZWN0dXJhLWVuLXRpa3Rvay0xMjcyMdIBAA?oc=5\">source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de WhatsApp, TikTok es una de las redes sociales que m\u00e1s ha crecido en los \u00faltimos, a\u00f1os seg\u00fan el \u2018Estudio de Redes Sociales 2022\u2019 de IAB Spain. Esta plataforma nos permite, con un simple mecanismo para deslizar el dedo, encontrar miles de videos sobre desaf\u00edos, bailes, humor o an\u00e9cdotas. Sin embargo, tambi\u00e9n se ha convertido en un refugio para los lectores. As\u00ed se cre\u00f3 el hashtag #BookTok, con el que los usuarios de la red social etiquetan sus v\u00eddeos [&hellip;]<\/p>","protected":false},"author":1,"featured_media":13983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-13982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#BookTok, un club de lectura viral que naci\u00f3 en TikTok y ha llegado ... - CARTV (Corporaci\u00f3n Aragonesa de Radio y Televisi\u00f3n)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/booktok-a-viral-reading-club-that-started-on-tiktok-and-has-arrived-on-cartv-the-aragonese-radio-and-television-corporation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#BookTok, un club de lectura viral que naci\u00f3 en TikTok y ha llegado ... - CARTV (Corporaci\u00f3n Aragonesa de Radio y Televisi\u00f3n)\" \/>\n<meta property=\"og:description\" content=\"Despu\u00e9s de WhatsApp, TikTok es una de las redes sociales que m\u00e1s ha crecido en los \u00faltimos, a\u00f1os seg\u00fan el \u2018Estudio de Redes Sociales 2022\u2019 de IAB Spain. 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