{"id":13864,"date":"2022-12-24T05:36:25","date_gmt":"2022-12-24T11:36:25","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/tiktok-reinando-y-la-segunda-vida-de-twitter-asi-sera-el-pulso-de-las-redes-sociales-en-2023-el-colombiano\/"},"modified":"2022-12-24T05:36:25","modified_gmt":"2022-12-24T11:36:25","slug":"tiktok-reigns-supreme-and-twitters-second-life-will-be-the-pulse-of-social-media-in-2023","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/tiktok-reigns-supreme-and-twitters-second-life-will-be-the-pulse-of-social-media-in-2023\/","title":{"rendered":"TikTok reigns supreme, and Twitter&#039;s second life: this will be the pulse of social media in 2023 \u2013 El Colombiano"},"content":{"rendered":"<p>not applicable<br \/>not applicable<br \/>not applicable<br \/>not applicable<br \/>not applicable<br \/>does not apply<br \/>not applicable<br \/>not applicable<br \/>not applicable<br \/>not applicable<br \/>not applicable<br \/>not applicable<br \/>not applicable<br \/>not applicable<br \/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/b.scorecardresearch.com\/p?c1=2&amp;c2=6035166&amp;ns_site=el-colombiano&amp;name=Negocios.redes-sociales-2023-que-pasara-con-tiktok-facebook-twitter-instagram-y-whatsapp\" height=\"1\" width=\"1\" alt=\"*\"><noscript><img decoding=\"async\" src=\"http:\/\/b.scorecardresearch.com\/p?c1=2&amp;c2=6035166&amp;ns_site=el-colombiano&amp;name=Negocios.redes-sociales-2023-que-pasara-con-tiktok-facebook-twitter-instagram-y-whatsapp\" height=\"1\" width=\"1\" alt=\"*\"><\/noscript><br \/>There&#039;s no doubt: businesses and consumers are increasingly digital. The e-commerce figures speak for themselves, as they grew by 361% in Colombia this year compared to 2021, moving nearly 1% in 40%. Social media has played a leading role in this growth.<br \/>In fact, according to the Hootsuite platform, everything indicates that next year a transition that was unthinkable a while ago will accelerate: social media will take the place of search engines like Google. That&#039;s why it asserts that small business owners who want to survive must know how to position their offerings on social media.<br \/>But which ones will reign supreme next year? Purpose Brand has no doubt that TikTok will continue its aggressive expansion, placing increasing emphasis on its commercial offering.<br \/>\u201cAccording to Statista, as of January 2022, 711% of users reported making a purchase when they came across a product while using the app (TikTok). Even more interesting, users view the platform as an alternative to Google and search for products they&#039;re interested in purchasing,\u201d Purpose notes.<br \/><b>You can read: <a href=\"https:\/\/www.elcolombiano.com\/negocios\/decreto-que-desindexa-productos-del-salario-minimo-colombia-2023-LH19692458\">The government is seeking to prevent prices from rising too much; a decree will exempt 60 products from the minimum wage.<\/a><\/b><br \/>In these forecasts, it&#039;s surprising that Twitter is given a fairly prominent place in 2023, despite the financial problems it has exposed and the uproar following its acquisition by billionaire Elon Musk. Purpose believes brands will leverage this network to broadcast short advertising videos, respond quickly to consumer complaints and claims, and build relationships with their community.<br \/>It&#039;s worth noting that TikTok is the sixth-largest social network in the world, with 1 billion users, although this figure only includes users over 18, so the number could be higher. Despite its popularity and impact, Twitter is outside the top 10, appearing in 15th place with 436 million users.<br \/>The data is consolidated in the Global Overview Report 2022, released by Hootsuite and We Are Social, and highlights that the networks with the most users currently are Facebook (Meta), with 2.91 billion; YouTube, with 2.562 billion; WhatsApp, with 2.000 billion; Instagram, with 1.478 billion; and WeChat, with 1.263 billion (see Chart).<br \/><b>The end of Facebook?<\/b><br \/>If anything was clear this year, it&#039;s that Meta, the parent company of Facebook, Instagram, and WhatsApp, hasn&#039;t fared well. User growth and overall results haven&#039;t been in line with market expectations, and the metaverse project hasn&#039;t been entirely convincing. This led to Mark Zuckerberg, CEO of the conglomerate, losing nearly US$1.482 billion of his net worth last year and dropping out of the top 20 richest people.<br \/><b>You might be interested in: <a href=\"https:\/\/www.elcolombiano.com\/negocios\/gobierno-proyecta-una-inflacion-del-72-en-2023-JH19690548\">The Government&#039;s accounts for 2023 with a GDP growth of 1.3%<\/a><\/b><br \/>However, there&#039;s more to Facebook than that. Purpose hopes the network will consolidate its &quot;Reels&quot; platform, taking on TikTok and gaining momentum in the era of short videos. &quot;It&#039;s no surprise that Facebook is looking to continue prioritizing Reels, which are now available in more than 150 countries, and working with creators to better support them,&quot; he notes.<br \/>For its part, the regional comprehensive digital marketing agency Brandformance believes that Instagram, with its famous reels, and YouTube, with its shorts, are examples of how short videos will become increasingly important when it comes to attracting new users and helping companies design their commercial strategies.<br \/>Compared to WhatsApp, it confirms that it will continue to lead the messaging and communications segment, but its declines have closed the gap with Telegram. It also looks forward to the future of Discord and Slack.<br \/>According to Eze Joulie, founder and CEO of Brandformance, other 2023 trends are expected to see podcasts continue to boom due to the closeness they allow brands to connect with their target audiences; and regarding young people, he suggests that Generation Z (born between 1997 and 2012) will gradually consolidate TikTok and Instagram over other social networks, and even over Google.<br \/><b>Read also: <a href=\"https:\/\/www.elcolombiano.com\/negocios\/viva-avianca-integracion-colombia-trabajadores-piden-a-presidente-petro-aprobarla-EG19686736\">&quot;We leave our future in your hands&quot;: Workers ask Petro to save the merger of Viva and Avianca<\/a><\/b><br \/><b>Favorites in Colombia <\/b><br \/>At this point, it&#039;s worth highlighting how social media operates in Colombia. According to a report by the firm Branch, the most used are WhatsApp, Instagram, Facebook, Facebook Messenger, TikTok, and Twitter.<br \/>Branch also highlights that &quot;there are 65.75 million connected phones in the country. If we compare this to the population, this means that each Colombian owns, on average, 1.2 cell phones.&quot;<br \/>And he adds that &quot;in terms of social media use, Colombia has 45.80 million active users, which represents 81% of the population.&quot;<br \/>If you want more information:<br \/>In my pockets, there&#039;s a tape recorder and headphones; in my mind, a love of journalism.<\/p>\n<p><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMigAFodHRwczovL3d3dy5lbGNvbG9tYmlhbm8uY29tL25lZ29jaW9zL3JlZGVzLXNvY2lhbGVzLTIwMjMtcXVlLXBhc2FyYS1jb24tdGlrdG9rLWZhY2Vib29rLXR3aXR0ZXItaW5zdGFncmFtLXktd2hhdHNhcHAtREgxOTY5Mzc1MtIBhAFodHRwczovL3d3dy5lbGNvbG9tYmlhbm8uY29tL2FtcC9uZWdvY2lvcy9yZWRlcy1zb2NpYWxlcy0yMDIzLXF1ZS1wYXNhcmEtY29uLXRpa3Rvay1mYWNlYm9vay10d2l0dGVyLWluc3RhZ3JhbS15LXdoYXRzYXBwLURIMTk2OTM3NTI?oc=5\">source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>no aplicano aplicano aplicano aplicano aplicano apicano aplicano aplicano aplicano aplicano aplicano aplicano aplicano aplicaNo cabe duda: las empresas y los consumidores son cada vez m\u00e1s digitales. Y que lo digan las cifras del comercio electr\u00f3nico, que este a\u00f1o creci\u00f3 36% en Colombia en comparaci\u00f3n con el 2021 y movi\u00f3 cerca de $40 billones, un avance en el que las redes sociales han tenido un rol preponderante.De hecho, anticipa la plataforma Hootsuite, todo indica que el pr\u00f3ximo a\u00f1o se acelerar\u00e1 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":13865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-13864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok reinando y la segunda vida de Twitter: as\u00ed ser\u00e1 el pulso de las redes sociales en 2023 - El Colombiano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/tiktok-reigns-supreme-and-twitters-second-life-will-be-the-pulse-of-social-media-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok reinando y la segunda vida de Twitter: as\u00ed ser\u00e1 el pulso de las redes sociales en 2023 - El Colombiano\" \/>\n<meta property=\"og:description\" content=\"no aplicano aplicano aplicano aplicano aplicano apicano aplicano aplicano aplicano aplicano aplicano aplicano aplicano aplicaNo cabe duda: las empresas y los consumidores son cada vez m\u00e1s digitales. 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